Today, explainer videos are helping sales and marketing teams the world over get results from their products and solutions successfully. For SMEs and large enterprises alike, these videos now play an important role in driving awareness, enquiries, and conversions.
An explainer video is a short marketing video that shows your target audience how your products and services work, and how they can benefit from them.
Read: How to use videos to improve your results & ROI
What makes them a great choice for businesses looking to promote new products and solutions? Here are some quick facts on why explainer videos help sales:
- People prefer videos: An increasing number of users are spending less time reading and more time watching video content—that’s why high-quality, professionally-shot live or animated videos can add tremendous value to your content marketing strategy
- Google likes video content: Google ranks pages with video content higher than pages without it
- Explainer videos get results: Research shows that the use of explainer videos can boost conversion rates by up to 80%
- Videos boost reach and engagement: In addition to uploading them to company websites, explainer videos can be shared on multiple platforms such as Facebook, Twitter, and Instagram—this instantly increases reach, engagement, and, consequently, the chances of conversion
Explainer videos help sales for a range of businesses. At Chittlesoft, we create videos for clients in industries such as finance, manufacturing, health, and technology, and many of these videos are explainer videos. Apart from the quality and watchability of our videos, our clients appreciate the positive impact they have on conversions and revenue.
And our clients aren’t alone—leading finance, health, manufacturing, and technology companies across the world are investing in explainer videos. Let’s take a look at how explainer videos help sales for companies in these 4 major industries:
1. Finance
Finance is a rather difficult-to-understand subject for most people. At the same time, people are becoming more aware of their options when it comes to managing their money.
Customer expectations are increasing, and they want more information fast with minimal red tape and in-person interaction. They want to know, for example, how their money will be used, the returns it can generate, and the risks that the investing process entails.
Enter the explainer video that answers questions customers are too scared to ask. It encourages them to trust the business with their finances and learn more about the products and services available to them.
This explainer video by Pegasus Financial Consultancy presents the timeline of a young couple up to their retirement and shows them asking all the right questions at each stage of their lives. It outlines how Pegasus helps them make better financial decisions.
When they address concerns that could be holding customers back from making purchases, explainer videos can help sales.
2. Manufacturing
In the manufacturing industry, explainer videos help sales in both B2B and B2C organizations. By giving users clear visuals of behind-the-scenes processes, they can simplify seemingly complicated processes and establish trust in customers.
MTC Electronics’ explainer video below demonstrates how their manufacturing facilities can be used by companies in the medical industry and aerospace industry, for example, to design and manufacture electrical components for their devices.
3. Health
Healthcare entails complex decision-making for both oneself and for one’s family. Given the size of the industry and the range of options available, explainer videos can aid that process significantly, on a massive scale.
Alternatively, explainer videos can also help doctors choose products that simplify their work.
QardioMD makes digital devices that help doctors monitor their patients’ cardiovascular health remotely. Directed at doctors, this explainer video tells them how to use the device in question and why it is beneficial for them to invest in their product.
By answering questions for both patients and doctors, explainer videos can help the sales of healthcare solutions.
4. Technology
Given our increasing dependence on technology products, explainer videos can help sales tremendously by telling users exactly how a product works. Short explainer videos can also work as sales pitches to communicate with individual customers or businesses.
Persistent Systems, a global technology solutions company, uses an explainer video (created by Chittlesoft) to tell users about Persistent Digital GreenhouseTM—a design thinking and innovation offering that helps their customers accelerate digital transformation.
The video explains how the solution works, the process, and what it can help customers achieve. With this information offered in an easy-to-absorb format, this explainer video helps sales by helping potential customers understand the solution, taking them a step closer to making enquiries.
If your business hasn’t tried explainer videos yet, we recommend experimenting with them. However, keep in mind that to work, your explainer video must have a well-written script, executed by an experienced video production team.
To connect with your audience and get the desired response, it’s important to have the right expertise.
We can help you create meaningful explainer videos for your business. Give us a call to chat about the best way you can incorporate video into your content marketing strategy.
