Successful Homepages to Inspire You

Successful Homepages

Research shows that the average attention span of a human being is between 6 and 8 seconds. That’s a very short time for the homepage of a website to make an impact on a user who has thousands of other options to explore. In this span, a homepage must – above the fold, without scrolling –

  • tell the user what the site offers,
  • capture the user’s attention with aesthetic design, and
  • provide an intuitive next step for the user to follow.

In addition, good homepage design must be responsive on all devices: desktop, tablet, and mobile.

We bring you a list of websites that have nailed their homepage design by adopting all the aforementioned requirements.

Homepage Designs That Will Inspire You

Dropbox Business

Dropbox Business offers small and large organizations online storage solutions, allowing them a central location to share files.  

Why it is a successful homepage
  • With a succinct message addressing the most prominent business concern about online data sharing – safety – Dropbox eliminates the jargon often used to communicate with business clients.
  • The limited visuals and copy help the user easily navigate the page and get a sense of what to do next – sign up for the free 30-day trial.

Mint

Mint helps users track their financial information by offering budget tracking, investment tracking, and bill tracking and payment.

Why it is a successful homepage
  • The first image users see when they land on the homepage is that of Mint being used on a mobile phone. This already adds value as an accessible, easy-to-use service.
  • Its call to action with a secure lock icon urges the user to engage and assures them of safety in handling sensitive financial information.

Asana

Asana is a project management software for organizations to work together and meet deadlines seamlessly, all in one place.

Why it is a successful homepage
  • With a box to fill in your email and start a free trial above the fold, Asana gets users started immediately.
  • Below the fold, Asana provides engaging animations demonstrating how the software works, compelling the user to at least try the software.

SigFig

SigFig is an online investment advisor to help you plan how you can achieve various milestones in your life.

Why it is a successful homepage
  • The SigFig homepage greets users with a short montage that indicates all the advisory services it provides. They do not waste time with long form descriptions of what they do.  
  • The “Get Started” button above the fold and the short form that helps the company understand the investor’s goals below the fold are both direct calls to action that keep the user engaged and informed.

A homepage designed well can easily lead to conversions and help you meet your business goals. If you would like to learn more about how you can create an effective homepage design and improve your website, get in touch with us for a free consultation today!

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Website Protected by Spam Master