Have you seen a marketing video from a competitor that really wowed you, and made you wonder how to create such an impactful video yourself? If so, our guess is it had a strong script and high-quality, customized production—factors that are key to creating impressive videos that get results.
Videos have the power to boost your results significantly. For example, a video on a website’s landing page has been shown to increase conversions by 80%, and a video integrated in an email has been shown to boost click-through rates by 65%.
In this blog, we’ll look at the different types of videos can help you showcase your brand, products/services, and USPs effectively so you can grab eyeballs, stand out from the competition, and achieve great results.
Summary
1. Types of videos
2. 7 reasons why your business should use videos
3. Conclusion
4. FAQs on video creation
Today, 9 out of 10 viewers want to see more videos from businesses. In fact, people want to watch videos more than ever— – with an average person predicted to spend about 100 minutes per day watching videos online. This makes video creation an irreplaceable part of marketing.
However, with your competitors and other organizations in your industry creating more and more videos, it can be challenging to deliver the right message effectively, in a way that’s memorable.
In the Chittlesoft video production team’s experience, the way to overcome that challenge is to create videos that align with your unique strengths, build your brand, and put the spotlight on your USPs. We achieve this for our clients through complete customization and a well-defined, proven video production process.
Wondering how video production works? Here’s a look at how we create videos.
Keep reading to find out what videos you can create to engage your target audience and make them want to learn more about your business!
Types of videos
1. Demo videos
Demo videos are short, simple, and educational video snippets that explain or demonstrate how your product or service works. It’s a great way to showcase benefits of your product or service, and they integrate well with marketing campaigns.
2. Explainer
An explainer video is much like a demo video, but instead of focussing on how your product or service works, they focus on how your product or service adds value to the customer. Explainer videos help you communicate your unique value proposition (USP) in quickly and effectively.
3. Sales
Sales videos are crucial for growing businesses since they play an important role when it comes to attracting new customers and partners. These videos work like sales presentations in that they showcase the benefits of working with you, as well as the nature of your business, products, or services.
4. Corporate
Corporate videos are created by organizations for non-advertising purposes and are structured to showcase what your company is all about. They give viewers a sense of who you are as a business and brand, including your goals and values. They can help attract new customers as well as fresh talent.
5. Behind-the-scenes
Behind-the-scenes videos are great for creating engaging content, and can be used to feature your team, processes, day-to-day activities, and culture. It’s a great opportunity for your audience to see you in action, and understand the story behind your product or service. When produced well, these behind-the-scenes videos help you build an emotional connection with your target audience and strengthen your brand image.
6. Testimonials
Customers are the most ideal brand ambassadors and can explain your service or product through the lens of a user. Customer testimonial videos help with the following:
a. Leaving a great impression on other customers
b. Showcasing your product or service
c. Building trust
d. Increasing social proof
e. Influencing your target market
7 reasons why your business should use videos
1. Videos boosts sales
A well-designed video can directly lead to sales. 74% of users who watched an educational video about a brand subsequently bought the product or subscribed to the service.
2. Videos increase ROI
89% of video marketers report that videos provide a great return on investment (ROI). Today, there’s more demand for videos with great content, that is, videos that explain your products and/or services clearly.
3. Videos build trust
Promotional videos foster trust for consumers skeptical about buying products and services online. Videos that present your product or service in a conversational form are well-received. Nearly 57% of consumers say that videos gave them the confidence boost that was needed to shop online.
4. Search engines love videos
When you embed videos into your website, visitors end up spending more time on your site. Longer time spent on your website tells search engines that your site has great content. According to statistics, your website is 53 times more likely to show up first on Google if you have a video embedded on it.
5. Mobile users love videos
Everyone likes to watch videos on the go and as such, the number of smartphone users is fast growing. YouTube reports a 100% rise in mobile video consumption every year. Additionally, smartphone users are more likely to feel a personal connection towards brands with video content or video ads.
6. Videos capture the attention of reluctant buyers
All said and done, video content is really easy to consume. Long product descriptions are a thing of the past. Create videos online that capture a wide audience, even the most reluctant ones.
7. Sharing videos increases brand awareness
In the social media context, remember that people share emotions, not stats.
76% of users say they would share entertaining videos. This could help you increase social shares, traffic, and of course, awareness.
Conclusion
Video creation entails a number of elements that require careful consideration. That’s why our video team consists of experienced writers, visualizers, and animators, who can think through each aspect of the video independently and together, to provide our clients with videos that work.
Looking for professional scriptwriting and video creation services that help your business attract, convert, and retain more customers successfully? Let’s chat.
Read More:
How Explainer Videos are Helping Sales in 4 Major Industries
