Segmentation is key
To keep readers engaged as your email list grows, offer them options to receive only the content they're interested in. This boosts click-through rates (CTR).
Fewer CTAs, higher CTR
Limit the number of call-to-actions (CTAs) to 1-2 per email for better results.
Clarity drives engagement
Make sure your subject lines align with the email content. Clear, benefit-focused subject lines outperform vague ones.
Skim-friendly emails
Use bolding and headers to help readers quickly understand the email's theme within seconds.
Visual appeal matters
Improve email aesthetics by blending images and text for a more visually pleasing layout.
Encourage replies
Increase sender domain authority by proactively asking for specific responses to boost primary inbox placement.
Set clear expectations
Specify when and what readers can expect from your newsletter in the opt-in process. Consistency leads to higher engagement.