Podcasting as a marketing activity has plenty to offer and can have a positive impact on your brand and business in both the short run and long run.
If you’re ready to get started, here are 5 tips:
Consider your target market and narrow your podcast’s focus to cater to them. You’re more likely to build a strong listenership by speaking to a very specific audience.
1. Work out your niche
This includes deciding on: a clever name, a format, a topic list, the frequency, the equipment and software, the cover art that will be associated with your podcast.
2. Get the basic details in place
Promote the format using the format. It will create a buzz and start getting people subscribing before your first episode is even out.
3. Create an audio trailer
Speak to your brand partners and clients about how they can help you create and promote your podcasts. They can also promote your podcast on their channels.
4. Involve brand partners and clients
Posting the transcripts of your podcast episodes is a crucial step in making your podcast a success. SEO will help you build your following.
5. Publish transcripts with SEO in mind
Learn more on how to use these tips to get your podcast off to a great start! Click here to read our blog.