1. Your company has expanded, scaled up, or is part of a merger and acquisition
2. Your products and services have changed significantly
3. You have changed location or added new locations
4. Your product’s cost of production is increasing, but its price is not
5. Your name or logo is outdated
6. Your website is out of date
7. There is a shift in market demand
8. Your brand story and goals have changed
9. The need to disconnect the brand from bad press
10. You’re looking to expand your target group