Younger buyers are bringing in new expectations. Look at popular B2C campaigns and see how you can incorporate more of that spirit into your strategy.
Video is like the workout program we all know will get us the results we want, but are not quite ready to commit to.
Explore the various capabilities of different tools to see if you can get more insights than what you’re currently using can offer you.
B2B sale cycles being long, social media isn’t always a priority for B2B companies. Invest in long-term branding efforts and reconsider how you’re calculating your social ROI.
Publish meaningful content that connects with what’s on your audience’s mind at that moment.
Social media affords you an excellent opportunity to uncover important insights and real consumer problems. Then, it’s equally important to listen and respond.
This applies to everything from how you begin an email to the specific products you recommend. Your brand should work towards delivering the same experience to your audience.
It can improve everything from your email marketing efforts to your social media activity to enhancing the user experience (UX).
A growing trend, ABM entails focusing on winning over specific accounts. To start this, you will need to identify those accounts and then, you will need an outreach strategy and nurturing processes.
Choose carefully, considering your business goals, your audience behaviour and expectations, and your resources. Settle on a strategy that makes sense for you and see it through.