1. Overuse of fonts can backfire Too many fonts create confusion. They can overwhelm and distract, diluting your brand’s identity.
2. Sizing and spacing matter Readability is crucial for impact. Inappropriate font sizes and spacing can make your text hard to read and understand.
3. Establish clear hierarchy Guide your reader's journey; without clear hierarchy, important information can get lost or overlooked.
4. Align branding and context Keep typography consistent. Mismatched fonts and colors can misrepresent your brand and confuse the message.
5. Never ignore accessibility Accessible, inclusive design is important. Try to ensure your typography considers the experience and diverse requirements of your audience.
We believe it's important to prioritize typography; when done right, it has the power to enhance user experience and strengthen brand communication.