First, establish and stick to visual brand guidelines, starting with your logo, tagline, and brand colors. Next, build brand resonance with typography, graphics, branded videos, UI animations, etc.
Using your website should feel effortless. For this, it’ll need to deliver intuitive design, easy navigation, interactive features, convenient call-to-action buttons, great website speed, and more.
Blogs can make a good impression regarding the work you do. If the information is up-to-date, niche, relevant, unique, helpful, and high quality, it helps establish trust.
User activity will tell you what changes—content, design, site structure, etc.— are needed to deliver an effective business website, and what a returning customer is looking for.
Having accurate and updated information about your company will help highlight the integrity with which you work. This includes updated information related to your products, services, and prices.
Most traffic goes to the first three sites of a Google search, making visibility important. Improve your website visibility by adding popular relevant keywords as well as video content.