Website copywriting is the process of creating digital content for all portions of your website.
This could include writing blog posts, landing pages, product listings, button CTAs, contact pages, and everything in between.
Website copywriting is an essential part of your business’s marketing plan. Here are a few ways to ensure your site’s copy stays up to par:
Understanding who you are writing for and what they want from you is essential before beginning to actually write. One reliable method is to create a buyer persona for your potential customers.
When a visitor gets to your site, your headings and titles are the first pieces of copy they’ll see. Longer headlines often work better.
Good website copywriting makes potential customers want to learn more by highlighting what the item will do for them, instead of how it works.
Selecting the right words takes patience and practice. The key is to keep the goal of the message in mind: Captivate the reader for as long as possible.
Keep it casual. Don’t overdo it by adding complex words or descriptions.
To be effective, write in an approachable style and keep it simple—avoid complicated words or long, run-on sentences.
The end goal of good website copywriting is to drive readers to perform an action.
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