Design Tips and UI Patterns That Boost Conversions
CTAs are crucial for conversion optimization. They grab users’ attention with an offer with a UI element to take the desired call-to-action buttons or an email form.
1. Call to Action (CTA)
Designers and marketers can collaborate to design high-quality, lead-generating landing pages.
2. Landing pages
Testimonials tell website visitors that others are using your product and are happy with what they received.
3. Testimonials
Your value proposition tells customers what problem your product solves. Customers see the solution (value proposition) to their problem and follow the link to sign up.
4. Value Proposition
People often visit business websites to find contact information like email addresses and phone numbers.
5. Contact Information
Pricing is another reason people visit company websites, particularly SaaS and other service-based businesses.
6. Pricing
Using relevant human faces for product images is crucial for creating a human connection while making the content relatable.
7. Human Faces
Negative space or whitespace is an excellent web design technique for drawing attention to specific content, like a CTA, important elements, or copy.
8. Negative Space
Case studies are essential for B2B websites to demonstrate how your product solves problems and delivers results.
9. Case Studies
While loading speed optimization is typically the engineering team’s responsibility, designers can do a lot to reduce the page load time.
10. Loading Speed
Get more information of your website’s user experience with accurate prototyping and testing. Learn more.