Your B2B customers want to know if they can trust you to meet their unique needs. Show them you have a deep understanding of their workflows, pain points, and goals by following these best practices!
Gather feedback and work closely with stakeholders to create a user-friendly experience that helps customers achieve their business objectives.
Ensure the interface meets user expectations. It should be intuitive, efficient, and tailored to your target audience’s preferences and requirements.
Run tests and optimize the interface for speed, ensuring that your app/website loads quickly and efficiently. This signals to them that you respect their valuable time.
With clear, easy-to-spot CTAs, guide users through the interface and help them find the information they need efficiently.
Design with accessibility in mind, ensuring that the interface is easy to use for all users, regardless of device, technology proficiency, or ability.
Make it Mid-Century
By following these best practices, you can give B2B customers an interface that assures them you understand their requirements.