Businesses today need to produce more and more marketing videos, and many business owners are looking at free templates to cut costs. But what’s the price of not investing in good quality videos? Let’s weigh the pros & cons!
Free templates can help you save on design and production costs.
Made to be user-friendly and easy to edit, templates require no special video editing skills or knowledge.
Having a near-ready video where you simply have to plug in or select the required text and visuals reduces the time it takes to create a video from scratch.
Free templates may not offer advanced features or customization options, restricting your ability to create unique videos
Free templates may not offer advanced features or customization options, restricting your ability to create unique videos
These templates are available to everyone, leading to overused designs and a lack of originality. Marketing videos should ideally be customized to fit specific branding and messaging needs, to build brand recognition.
Some free templates may have low-quality graphics or design elements, which can negatively impact your brand image.
While free templates can be a cost-effective and time-saving solution for businesses, they can restrict your brand-building and set you back in the long-run.
If your goal is to grow your business and brand, professionally-created, fully customized videos are your best bet!