When to Use and Avoid Gated Content in Digital Marketing
www.chittlesoft.com
Gated content's effectiveness is declining,
but
it can still be valuable when used strategically.
Here's when to use and when to avoid it
-->
Use: High-value assets
Exclusive reports and in-depth guides provide unique information worth exchanging personal details for.
Use: Bottom-of-funnel content
Case studies and product demos are useful for buyers close to purchase decisions.
Use: Premium resources
Industry research and advanced templates offer practical insights that justify user sign-ups.
Avoid: Blog posts
Open blog posts rank better in search engines, increasing visibility and brand authority.
Avoid: Awareness-stage resources
Infographics and introductory guides work best as freely available resources to attract potential customers.
Avoid: Common information
Users are likely to find another source if common information is gated.
Balance is key
Try a balance: Use gated content selectively for lead generation, while maximizing reach and visibility with open-access content.
For more on the
pro
s and cons
of
gated content,
read our blog:
Learn More