{"id":12013,"date":"2024-04-12T12:29:51","date_gmt":"2024-04-12T12:29:51","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12013"},"modified":"2024-04-12T12:29:54","modified_gmt":"2024-04-12T12:29:54","slug":"8-email-newsletter-design-musts-for-b2b-brands","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/8-email-newsletter-design-musts-for-b2b-brands\/","title":{"rendered":"8 Email Newsletter Design Musts for B2B Brands"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Hind%3Awght%40400%3B600%3B700\" 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name=\"web-stories-replace-head-start\"\/><title>8 Email Newsletter Design Musts for B2B Brands<\/title><link rel=\"canonical\" href=\"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&amp;p=12013\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Chittlesoft\" publisher-logo-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/05\/Chittlesoft-logo-01-2.png\" title=\"8 Email Newsletter Design Musts for B2B Brands\" poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Web-story-size-640-by-853-pixels-12.jpg\"><amp-story-page id=\"da3808b7-6397-435a-8a2d-93f756672665\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e0e9305e-c182-4cfe-b9fb-ba0f2ae796c5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-72.00647%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ea97f8b4-5f3d-41a0-83a1-7088caf806c6\">\n<div class=\"fill\" style=\"background-color:#19584d;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:9.2233%;width:76.94175%;height:47.24919%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-24fcde09-a421-4762-9a3f-9c8793df7f41\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.191798107255521% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.906149em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">8 <\/span><span style=\"font-weight: 700; text-decoration: underline; color: #fff\">Email Newsletter Design<\/span><span style=\"color: #fff\"> Musts for B2B Brands<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:62.13592%;width:76.45631%;height:34.62783%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-33f8274e-5d64-4368-8f6c-6dfa125a063d\">\n<div style=\"position:absolute;width:116.91399%;height:100%;left:-8.45699%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20.jpg\" alt=\"Newsletter Design\" srcSet=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20.jpg 370w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-300x174.jpg 300w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-150x87.jpg 150w\" sizes=\"(min-width: 1024px) 34vh, 76vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3f68897c-b314-4dd4-a57a-9a977123a718\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-296ef295-f335-4ede-9dcb-59e6b73b1a3b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.25243%;top:12.45955%;width:75.97087%;height:75.08091%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 0.43103448275862066% 0.43103448275862066% 0.43103448275862066% 0.43103448275862066%\" id=\"el-1c545b91-68a9-43da-af81-5c63cc677722\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.760518em;line-height:calc(0.5em + 0.2978732916249188em);text-align:left;padding:0;color:#000000;background-color:#fff;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:8.26629392971246% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:2.2364217252396164% 5.7507987220447285%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\">Email newsletters are a valuable tool for B2B brands. To optimize your results, try these 8 design musts\ud83e\udc6a<\/span><\/span><\/h1>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.760518em;line-height:calc(0.5em + 0.2978732916249188em);text-align:left;padding:0;color:#000000;background-color:#fff;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:8.26629392971246% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#fff;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:2.2364217252396164% 5.7507987220447285%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"color: #374456\">Email newsletters are a valuable tool for B2B brands. To optimize your results, try these 8 design musts\ud83e\udc6a<\/span><\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0d9f7bf0-6f57-4a60-ba0c-504ed28dc38f\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c2f417c5-a068-4c9e-8042-8552fd78ea06\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3108b6ac-d6a3-464c-b1f2-d853c25edafa\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0.97087%;width:48.54369%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.166666666666666% 4.166666666666666% 4.166666666666666% 4.166666666666666%\" id=\"el-62d6cdb7-2964-4bdb-bad8-4e2a2b4439f4\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">1.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:15.21036%;width:58.98058%;height:34.78964%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712% \/ 0.9302325581395349% 0.9302325581395349% 0.9302325581395349% 0.9302325581395349%\" id=\"el-810c35ee-8652-4cd2-95bc-8730d8623de1\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:7.211934156378601% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.809061em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Banner with logo and branding<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:55.33981%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-c2f417c5-a068-4c9e-8042-8552fd78ea06\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-066f7c7f-ba73-4976-8d46-b9fdee662241\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">For brand recognition, create a banner that\u2019s in line with your visual brand guidelines, conveying your brand&#8217;s personality and values.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"17e1d236-3dd7-4516-8e29-a56b106c4497\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-503acd81-7c0c-49aa-8454-57e5a3c1e286\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e75b063d-6591-4890-a4fb-3958857550c0\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-fae037f7-8142-4167-a8d9-0e6c36186407\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">2.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:19.57929%;width:77.42718%;height:23.94822%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%\" id=\"el-ced3ddc7-e177-4252-a189-8bf44cf35bbd\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.482601880877743% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.954693em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Customized template<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:45.63107%;opacity:1\">\n<div id=\"anim-503acd81-7c0c-49aa-8454-57e5a3c1e286\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.7092198581560284% 0.7092198581560284% 0.7092198581560284% 0.7092198581560284%\" id=\"el-1736ab62-5fb0-4fc0-8f6e-ce10abb43c73\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">A customized template\u2014rather than a generic email template\u2014will help maintain consistency in your newsletter design, while staying on-brand.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2ceaa5a6-33c8-417c-9ade-e9aaa0a03fd5\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-198fd816-f70c-4831-b3b2-543f1eb9e07d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7398830c-1e08-440f-aa82-1cc021a63378\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-b32dd36b-e920-4b38-813c-8a0d90f07eca\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">3.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:15.69579%;width:77.42718%;height:32.52427%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.9950248756218906% 0.9950248756218906% 0.9950248756218906% 0.9950248756218906%\" id=\"el-79b37c49-e3a1-4996-a8aa-872728f8ad3e\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.482601880877743% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.954693em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Short paragraphs &amp; bullets<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-198fd816-f70c-4831-b3b2-543f1eb9e07d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-fd4d8027-7386-4a30-b8e0-f6a99bfa4517\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Short paragraphs and bullet points make your newsletter content more digestible, especially on mobile devices.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6db84704-43fc-40cf-b3ba-58f746bc8156\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9801974d-3d50-48d8-b552-92089300d8e9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d3e26891-1cf5-4ccc-a193-0d5d6dabe9ef\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-1fe1f141-094a-4012-abdf-4c933d83f154\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">4.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:13.43042%;width:76.94175%;height:30.90615%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-5ca48c8c-d3a6-4a56-86e8-89d024d2d432\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.191798107255521% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.906149em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Clear, strategically-placed CTA<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-9801974d-3d50-48d8-b552-92089300d8e9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-03ecc338-a20c-4730-a064-601b6af19518\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Make your call-to-action (CTA) easy to spot for anyone skimming your newsletter, to direct readers to take the desired action.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"46435256-1d00-490e-b949-0c8e73afca16\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6079d2be-0a16-450d-b564-96f45b2260af\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6a4063cb-bf99-4855-a9f4-21bc60316bd9\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:13.43042%;width:76.94175%;height:30.90615%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-a26ebd81-de24-4a95-b24d-881a8301a0c8\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.191798107255521% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.906149em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">High-quality graphics<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-6079d2be-0a16-450d-b564-96f45b2260af\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-e5410951-2a73-4c40-98a1-4d75280047a7\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Incorporating graphics creatively will enhance your newsletter&#8217;s visual appeal and make it easier to find information.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-91f6540a-9d34-4611-9546-fc3fc721c5c9\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">5.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f5934146-a6c5-4e48-b54c-4482e42c2462\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2c77b019-e5de-4c76-9790-85c63cc36088\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5bc614de-c1ec-4771-86f9-0d8b0a319efd\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:13.43042%;width:76.94175%;height:30.42071%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.0638297872340425% 1.0638297872340425% 1.0638297872340425% 1.0638297872340425%\" id=\"el-52a7b96d-d962-4aaf-bbdf-448cd983efce\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.081230283911671% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.889968em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Clear, distinct subheadings<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:33.17152%;opacity:1\">\n<div id=\"anim-2c77b019-e5de-4c76-9790-85c63cc36088\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.975609756097561% 0.975609756097561% 0.975609756097561% 0.975609756097561%\" id=\"el-7515d156-b6e0-40a3-8b4b-338efa0861f2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Use clear, easy-to-read subheadings to break up your newsletter&#8217;s content and create a logical flow.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-7afe9ef2-3bfe-4377-9e17-e1fcf14a12c2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">6.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"778ad7ac-d5ee-44f3-8455-4b8533d19282\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b5b76d73-0905-4c4a-b7e8-1727cc56b153\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-72f8a4a0-cf43-4ec5-a979-90cc9b44c3da\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:13.43042%;width:76.94175%;height:30.42071%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.0638297872340425% 1.0638297872340425% 1.0638297872340425% 1.0638297872340425%\" id=\"el-8eff4230-0c30-40b5-8b19-3950977237fe\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.081230283911671% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.889968em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">A visible unsubscribe button<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:50%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-b5b76d73-0905-4c4a-b7e8-1727cc56b153\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-34b915eb-f54a-4bc6-80bb-5139ac6660fa\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">For compliance, transparency, and control, ensure your newsletter includes a visible unsubscribe button.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-bb6419f3-acea-44ed-bdc0-de95399dc306\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">7.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2bb258e7-38e7-4742-89ee-c54a11fd6292\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7af2ed9a-a993-419e-8956-3d5c385f4f34\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":100,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#19584d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c0321876-c852-4e91-a290-db7ef14f9119\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:13.43042%;width:76.94175%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%\" id=\"el-01e8e71e-3cde-4227-8229-562e92cf5149\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.081230283911671% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.889968em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">A sender profile<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:41.58576%;width:77.42718%;height:39.32039%;opacity:1\">\n<div id=\"anim-7af2ed9a-a993-419e-8956-3d5c385f4f34\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-b93cabeb-213c-4b61-afce-f342914d81ff\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.4153605015673982% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">For newsletters sent on behalf of a company expert, create a compelling sender profile to add credibility and relatability.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:48.54369%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-f1ed4c60-d137-4c54-be56-690d28f0bd0d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:5.2575% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.485437em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">8.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"29db91a3-3d12-48f3-9594-2da9d1b5d4e0\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#374456\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c0a438bd-a794-4bd7-8847-7cb5798eae0a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:16.99029%;width:75.48544%;height:48.86731%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 0.6622516556291391% 0.6622516556291391% 0.6622516556291391% 0.6622516556291391%\" id=\"el-55b0af73-b5d6-44e2-b88c-3fe3df0d9466\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:3.381832797427652% 0;font-family:&quot;Hind&quot;,sans-serif;font-size:0.566343em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">By following these 8 email newsletter design tips, you can create effective, easy-to-consume newsletters that keep your readership engaged!<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20.jpg\"><a href=\"https:\/\/www.chittlesoft.com\/blog\/8-email-newsletter-design-musts-for-b2b-brands\/\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By following these 8 email newsletter design tips, you can create effective, easy-to-consume newsletters that keep your readership engaged! <\/p>\n","protected":false},"author":1,"featured_media":12015,"template":"","meta":{"web_stories_publisher_logo":8000,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-12013","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"e0e9305e-c182-4cfe-b9fb-ba0f2ae796c5"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":25,"g":88,"b":77}},"type":"shape","x":0,"y":-445,"width":412,"height":732,"mask":{"type":"rectangle"},"id":"ea97f8b4-5f3d-41a0-83a1-7088caf806c6"},{"x":48,"y":57,"id":"24fcde09-a421-4762-9a3f-9c8793df7f41","opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Hind"},"fontSize":56,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #fff\">8 <\/span><span style=\"font-weight: 700; text-decoration: underline; color: #fff\">Email Newsletter Design<\/span><span style=\"color: #fff\"> Musts for B2B Brands<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":292,"tagName":"h1"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":370,"height":215,"sizes":{"medium":{"file":"Blog-thumbnail-image-370x215-20-300x174.jpg","width":300,"height":174,"filesize":32429,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-300x174.jpg"},"thumbnail":{"file":"Blog-thumbnail-image-370x215-20-150x150.jpg","width":150,"height":150,"filesize":24885,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-150x150.jpg"},"neeon-size7":{"file":"Blog-thumbnail-image-370x215-20-160x117.jpg","width":160,"height":117,"filesize":24519,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-160x117.jpg"},"neeon-size8":{"file":"Blog-thumbnail-image-370x215-20-200x200.jpg","width":200,"height":200,"filesize":28312,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-200x200.jpg"},"neeon-size10":{"file":"Blog-thumbnail-image-370x215-20-220x175.jpg","width":220,"height":175,"filesize":28436,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-220x175.jpg"},"web-stories-publisher-logo":{"file":"Blog-thumbnail-image-370x215-20-96x96.jpg","width":96,"height":96,"filesize":21781,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-96x96.jpg"},"web-stories-thumbnail":{"file":"Blog-thumbnail-image-370x215-20-150x87.jpg","width":150,"height":87,"filesize":23410,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20-150x87.jpg"},"full":{"file":"Blog-thumbnail-image-370x215-20.jpg","width":370,"height":215,"mimeType":"image\/jpeg","sourceUrl":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20.jpg"}},"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#2e4042","blurHash":"UIONI84T000K~q-;RP9FMI9uRj%2Ip-:kCWr","creationDate":"2024-04-12T09:53:09","src":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-thumbnail-image-370x215-20.jpg","id":12010,"alt":"Newsletter Design","local":false,"provider":"local"},"type":"image","x":50,"y":384,"width":315,"height":214,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"33f8274e-5d64-4368-8f6c-6dfa125a063d"}],"animations":[],"backgroundColor":{"color":{"r":25,"g":88,"b":77}},"type":"page","id":"da3808b7-6397-435a-8a2d-93f756672665","pageTemplateType":"cover"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"296ef295-f335-4ede-9dcb-59e6b73b1a3b"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"HIGHLIGHT","font":{"family":"Hind"},"fontSize":47,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"lineHeight":0.5,"textAlign":"left","padding":{"locked":false,"hasHiddenPadding":true,"horizontal":18,"vertical":7},"type":"text","content":"<span style=\"color: #374456\">Email newsletters are a valuable tool for B2B brands. To optimize your results, try these 8 design musts\ud83e\udc6a<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":313,"height":464,"marginOffset":-9.015,"x":34,"y":77,"id":"1c545b91-68a9-43da-af81-5c63cc677722"}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"3f68897c-b314-4dd4-a57a-9a977123a718","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"296ef295-f335-4ede-9dcb-59e6b73b1a3b"},"pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"3108b6ac-d6a3-464c-b1f2-d853c25edafa"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Hind"},"fontSize":30,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 600; color: #fff; letter-spacing: 0.02em\">1.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":200,"height":48,"id":"62d6cdb7-2964-4bdb-bad8-4e2a2b4439f4","x":48,"y":6},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Hind"},"fontSize":50,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">Banner with logo and branding<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":243,"height":215,"id":"810c35ee-8652-4cd2-95bc-8730d8623de1","x":48,"y":94},{"x":48,"y":342,"id":"066f7c7f-ba73-4976-8d46-b9fdee662241","opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Hind"},"fontSize":30,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #fff\">For brand recognition, create a banner that\u2019s in line with your visual brand guidelines, conveying your brand's personality and values.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":319,"height":243,"marginOffset":-17.525}],"animations":[{"id":"795eb092-c920-43e8-9577-484d021decce","type":"effect-fade-in","targets":["066f7c7f-ba73-4976-8d46-b9fdee662241"],"duration":3000,"delay":100}],"backgroundColor":{"color":{"r":25,"g":88,"b":77}},"type":"page","id":"0d9f7bf0-6f57-4a60-ba0c-504ed28dc38f","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"e75b063d-6591-4890-a4fb-3958857550c0","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Hind"},"fontSize":30,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 600; 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