{"id":12108,"date":"2024-04-25T06:03:00","date_gmt":"2024-04-25T06:03:00","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12108"},"modified":"2024-08-13T06:19:37","modified_gmt":"2024-08-13T06:19:37","slug":"5-common-rebranding-content-and-design-mistakes-to-avoid-2","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/5-common-rebranding-content-and-design-mistakes-to-avoid-2\/","title":{"rendered":"5 Common Rebranding Content and Design Mistakes to Avoid"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/08\/5-common-rebranding-and-design-mistakes.jpg\"><amp-story-page id=\"1cc6d76a-3b98-40d7-958f-7bab37485254\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aaaba7a6-7fe9-4df6-a97b-9c1416c9d472\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:44.01294%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e3747b1b-f148-4e8f-9eb0-689a6eee8098\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:calc(11.65049% - 1px);top:calc(9.87055% - 1px);width:calc(76.94175% + 2px);height:calc(51.2945% + 2px);transform:rotate(-6deg);opacity:1\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:1px 1px 1px 1px;border-color:rgba(0,87,255,1);border-style:solid;border-radius:2.5236593059936907% 2.5236593059936907% 2.5236593059936907% 2.5236593059936907% \/ 2.5236593059936907% 2.5236593059936907% 2.5236593059936907% 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style=\"position:absolute;pointer-events:none;left:calc(-69.41748% - 1px);top:calc(15.53398% - 1px);width:calc(76.94175% + 2px);height:calc(51.2945% + 2px);transform:rotate(-6deg);opacity:1\">\n<div style=\"top:0;left:0;right:0;bottom:0;width:100%;height:100%;position:absolute;border-width:1px 1px 1px 1px;border-color:rgba(228,228,228,1);border-style:solid;border-radius:2.5236593059936907% 2.5236593059936907% 2.5236593059936907% 2.5236593059936907% \/ 2.5236593059936907% 2.5236593059936907% 2.5236593059936907% 2.5236593059936907%;pointer-events:initial;display:block;z-index:0\" class=\"mask\" id=\"el-ff0031c3-fedd-4506-b443-401a8cb59c45\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:69.7411%;width:77.91262%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6230529595015576% 0.6230529595015576% 0.6230529595015576% 0.6230529595015576% \/ 0.9009009009009009% 0.9009009009009009% 0.9009009009009009% 0.9009009009009009%\" id=\"el-051de424-1038-46a1-aba8-b2da9e81736a\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.5451713395638629% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">5 Common Rebranding Content and Design Mistakes to Avoid<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:17.79935%;width:71.60194%;height:35.59871%;transform:rotate(353deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aaac2df3-5dd0-4559-bb67-a68a93e52933\">\n<div style=\"position:absolute;width:111.81168%;height:100%;left:-5.90584%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"image\" srcSet=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1.png 1060w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1-1024x683.png 1024w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1-900x600.png 900w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1-768x512.png 768w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1-300x200.png 300w,https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/06\/image-1-150x100.png 150w\" sizes=\"(min-width: 1024px) 32vh, 72vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ffc8e95c-666a-4427-8c71-f9594093a1fa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7edff1f8-bf91-49bf-9d20-7c8606bcb57c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.2589%;width:78.15534%;height:31.5534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6211180124223602% 0.6211180124223602% 0.6211180124223602% 0.6211180124223602% \/ 1.0256410256410255% 1.0256410256410255% 1.0256410256410255% 1.0256410256410255%\" id=\"el-eba8bf59-5bb4-460a-a81f-afab25b2efef\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.485437em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #0057ff\">Avoid these 5 common rebranding content and design mistakes to ensure a successful brand transformation\ud83e\udc6a<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ea8facb2-b00c-4c76-8804-2a4f8b4b43f5\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-777b3c98-62c1-4a62-81bf-eb3ae277f155\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-225e39a4-b0d0-4c0b-b5ea-893fb5e01216\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:29.12621%;width:76.21359%;height:6.47249%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 5% 5% 5% 5%\" id=\"el-bbf5d2af-0c07-421f-9647-17f16bed549c\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.501618em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">1. Lack of research<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:46.76375%;width:76.21359%;height:33.65696%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.9615384615384616% 0.9615384615384616% 0.9615384615384616% 0.9615384615384616%\" id=\"el-99007627-849b-4b94-a6af-f0960282c250\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3980891719745223% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Conduct thorough research on your target market, customers, and competitors to inform effective rebranding strategies.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"920db396-87e4-46a2-9c1d-4cac044ef97d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f9cb20fe-6a1b-4d1f-9e5d-9ac4f8eafb7b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-19db34bd-b59d-4a49-865d-07b2daa73d31\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:29.12621%;width:76.21359%;height:13.1068%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 2.4691358024691357% 2.4691358024691357% 2.4691358024691357% 2.4691358024691357%\" id=\"el-33289d98-8b6d-458e-8890-15a7d0d9b84d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.501618em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">2. Inadequate planning<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:46.76375%;width:76.21359%;height:27.99353%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.1560693641618496% 1.1560693641618496% 1.1560693641618496% 1.1560693641618496%\" id=\"el-82eba465-5c26-498f-9048-da1c728f7492\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3980891719745223% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Plan carefully to avoid inconsistent messaging and design elements by rushing through the rebranding process.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4513cc8e-8060-4a1d-a94a-bace4a0e26f0\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cf9af522-d73c-4dca-82d9-7ed09786dbc5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-167587e5-50b5-4840-ba6d-4c3ab0597e03\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:29.12621%;width:76.21359%;height:6.47249%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 5% 5% 5% 5%\" id=\"el-0cb6fa43-4509-4d34-815b-0601477dc0c3\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.501618em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">3. Ignoring feedback<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:46.76375%;width:76.21359%;height:33.65696%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.9615384615384616% 0.9615384615384616% 0.9615384615384616% 0.9615384615384616%\" id=\"el-bcce28bd-d146-4c08-a07f-7052e0362747\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3980891719745223% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Gather feedback from key stakeholders, employees, and customers to prevent missed opportunities and disconnect with your audience.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"51ce6a9f-d8e3-4d3d-8644-ab9d3910203f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-79e7ad60-45c8-4100-a6de-04fb59886fd2\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-030d4ba3-36d1-445d-bc77-f4590b33df4b\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:29.12621%;width:76.21359%;height:6.47249%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 5% 5% 5% 5%\" id=\"el-e4022438-8d1d-4120-aa6f-27aa5acf3327\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.501618em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">4. Being too trendy<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:46.76375%;width:76.21359%;height:27.99353%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.1560693641618496% 1.1560693641618496% 1.1560693641618496% 1.1560693641618496%\" id=\"el-e930090e-8c18-420d-af59-9d7ea8b22b8d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3980891719745223% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Stay current, but don&#8217;t solely rely on short-lived design trends, as they can quickly render your brand identity outdated.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"35753088-f6b5-4293-93b7-10f352f6fd4d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1004bd6-f55a-4cb2-8d2c-5f28d5527da0\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3641fd84-f69e-43c5-8d57-6279643b2278\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:29.12621%;width:76.21359%;height:13.1068%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 2.4691358024691357% 2.4691358024691357% 2.4691358024691357% 2.4691358024691357%\" id=\"el-7a0768ed-41c3-4170-b9ff-d943514acfcb\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.501618em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">5. Inconsistent implementation<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:46.76375%;width:76.21359%;height:33.65696%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.9615384615384616% 0.9615384615384616% 0.9615384615384616% 0.9615384615384616%\" id=\"el-51b8ec9a-7ea4-4d51-9896-541a0f14b05c\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3980891719745223% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Implement the rebrand consistently across all touchpoints to avoid confusing customers and diluting the impact of your efforts.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f2b65c55-6303-43c1-94bf-b95985117afa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bd9db634-536b-46e7-a390-a9028d4d9fb3\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:17.47573%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-69bdef22-cb17-4e2a-8de4-e9f483a5c6b4\">\n<div class=\"fill\" style=\"background-color:#0057ff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:34.95146%;width:75.48544%;height:41.10032%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 0.7874015748031495% 0.7874015748031495% 0.7874015748031495% 0.7874015748031495%\" id=\"el-d8f51bfe-d8a9-4ad6-9948-a020ffef89fd\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.453074em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">By avoiding these 5 common rebranding content and design mistakes, you can ensure a cohesive and impactful brand transformation!<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2cdd54a4-58a1-4f76-99a0-b740f41f3feb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#0057ff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1adf168b-3d7a-43e3-ab74-4830853ad75c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:20.87379%;width:76.94175%;height:57.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.5586592178770949% 0.5586592178770949% 0.5586592178770949% 0.5586592178770949%\" id=\"el-ad8b4e80-08d5-4bb9-ba1f-de41d8c241c5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Our design team can help you deliver consistent brand experiences across touchpoints.&nbsp;<\/span><\/p>\n<p><span style=\"color: #fff\">Get started:<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/www.chittlesoft.com\/images\/chittlesoft-logo-blue-bg.jpg\"><a href=\"https:\/\/www.chittlesoft.com\/contactus.html\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By avoiding these 5 common rebranding content and design mistakes, you can ensure a cohesive and impactful brand 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