{"id":12497,"date":"2024-09-12T12:41:21","date_gmt":"2024-09-12T12:41:21","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12497"},"modified":"2024-10-04T11:12:29","modified_gmt":"2024-10-04T11:12:29","slug":"3-quick-typography-tips-for-b2b-brands-2","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/3-quick-typography-tips-for-b2b-brands-2\/","title":{"rendered":"3 Quick Typography Tips for B2B Brands"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Montserrat%3Aital%2Cwght%400%2C700%3B1%2C400\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .element-overlay-area {\n                position: absolute;\n                width: 100%;\n                height: 100%;\n                top: 0;\n                left: 0;\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n                \/*\n                  AMP CTA Layer will exactly occupy 74px regardless of any device.\n                  To space out captions 74px from the BOTTOM (AMP CTA Layer),\n                  74px from the TOP should also be spaced out and thus: 2 * 74px\n                  will be the desired max-height.\n                *\/\n                max-height: calc(100vh - (2 * 74px));\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>3 Quick Typography Tips for B2B Brands<\/title><link rel=\"canonical\" href=\"https:\/\/www.chittlesoft.com\/blog\/web-stories\/3-quick-typography-tips-for-b2b-brands-2\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Chittlesoft\" publisher-logo-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/05\/Chittlesoft-logo-01-2.png\" title=\"3 Quick Typography Tips for B2B Brands\" poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/09\/cropped-2.png\"><amp-story-page id=\"a2b16ddc-2786-458a-a8e3-8ad0cd34aa31\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6cc03e12-1bed-4f82-baf0-15b98948b15c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:12.94498%;width:81.5534%;height:74.27184%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 0.4357298474945534% 0.4357298474945534% 0.4357298474945534% 0.4357298474945534%\" id=\"el-46740eba-44b0-4afb-96d3-d8c645de91b6\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.809061em;line-height:calc(1.4em + 0.16000029664017917em);text-align:center;padding:0;color:#000000;background-color:#3a3a3a;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.34672619047619% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#3a3a3a;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.1904761904761905% 2.380952380952381%;text-align:center;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Leverage typography to connect better with your target audience\ud83e\udc6a<\/span><\/span><\/span><\/h1>\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.809061em;line-height:calc(1.4em + 0.16000029664017917em);text-align:center;padding:0;color:#000000;background-color:#3a3a3a;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-1.34672619047619% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#3a3a3a;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.1904761904761905% 2.380952380952381%;text-align:center;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700; color: #fff\">Leverage typography to connect better with your target audience\ud83e\udc6a<\/span><\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"eafd228f-ca60-4d9a-a0d8-621a0c64f000\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-942c92a1-2a24-49a9-9db6-5f4ad6c90dfb\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.61812%;width:76.21359%;height:86.24595%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.37523452157598497% 0.37523452157598497% 0.37523452157598497% 0.37523452157598497%\" id=\"el-67c004c2-88a9-40d3-9273-d6b32a77559e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.0087579617834386% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">1. Be consistent for recognition<\/span><\/p>\n<p><span style=\"color: #fff\">To boost brand recognition and audience experience, ensure your typography is uniform across platforms.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3c1008bb-886c-4f48-96b6-03c406203ff1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4841e4d6-1cc6-44d6-8bcc-c7ec167e6a6c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.61812%;width:76.21359%;height:94.01294%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.34423407917383825% 0.34423407917383825% 0.34423407917383825% 0.34423407917383825%\" id=\"el-75576214-bb46-4522-b536-02bcf747b9c0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.0087579617834386% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">2. Opt for sleek and simple&nbsp;<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\"><br \/>\n<\/span><span style=\"color: #fff\">Minimalism speaks volumes; a minimalist typography approach often delivers your message more effectively than complexity.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9d28c398-b86e-4761-9c18-48c11ed6a12b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a4f43e5b-ac8c-40e9-bd1d-57466f6edcdc\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.61812%;width:76.21359%;height:94.01294%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.34423407917383825% 0.34423407917383825% 0.34423407917383825% 0.34423407917383825%\" id=\"el-fecdc8ff-3733-4c45-842c-60934abfea14\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.0087579617834386% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">3. Know your audience well<\/span><br \/>\n<span style=\"color: #fff\"><br \/>\nBy understanding your audience&#8217;s needs and preferences, you can make more impactful typography choices.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fea85b4a-8bb8-4aa1-9756-8736d2457d66\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fb15a61a-7502-4449-87bb-83d6d8b7ca09\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:18.28479%;width:76.21359%;height:62.29773%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.5194805194805194% 0.5194805194805194% 0.5194805194805194% 0.5194805194805194%\" id=\"el-ca7a25b5-6e32-42c1-8eb6-454cdece8abf\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.0087579617834386% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"font-style: italic; color: #fff\">Refine your B2B brand\u2019s typography with these 3 tips in mind, ensuring clarity and resonance with your audience.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4f916886-a771-4cf4-a294-62678347399d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-897975dc-47d5-457a-964f-adfa87a337e1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:6.6343%;width:80.33981%;height:86.24595%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6042296072507553% 0.6042296072507553% 0.6042296072507553% 0.6042296072507553% \/ 0.37523452157598497% 0.37523452157598497% 0.37523452157598497% 0.37523452157598497%\" id=\"el-8856d246-2f4b-456f-9e65-381c402385bb\"><a href=\"https:\/\/www.chittlesoft.com\/blog\/typography-troubles-5-common-missteps-in-choosing-and-using-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.1578549848942608% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.566343em;line-height:1;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; color: #3a3a3a\">While these tips are a great place to start, being aware of common typography mistakes is important as well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 700; font-style: italic; color: #3a3a3a\">Read our blog to learn more:&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 700; font-style: italic; color: #3a3a3a\">Learn More<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typography significantly influences brand perception by evoking emotions and setting the tone for how a message is received. <\/p>\n","protected":false},"author":1,"featured_media":12501,"template":"","meta":{"web_stories_publisher_logo":8000,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-12497","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"6cc03e12-1bed-4f82-baf0-15b98948b15c"},{"x":48,"y":80,"id":"46740eba-44b0-4afb-96d3-d8c645de91b6","opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"HIGHLIGHT","font":{"family":"Montserrat"},"fontSize":50,"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":true,"horizontal":8,"vertical":4},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">Leverage typography to connect better with your target audience\ud83e\udc6a<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":336,"height":459}],"animations":[],"backgroundColor":{"color":{"r":255,"g":191,"b":11}},"type":"page","id":"a2b16ddc-2786-458a-a8e3-8ad0cd34aa31","pageTemplateType":"cover","groups":{"a75a32db-67d1-4071-b7da-7d39b8f28830":{"name":"Chat","isLocked":false,"isCollapsed":true},"f3f8ba78-47a0-4c12-8e45-a55263db974d":{"name":"Image","isLocked":false,"isCollapsed":true},"6af439e2-d568-4f3a-b21a-ac7bf4b1a0d2":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"942c92a1-2a24-49a9-9db6-5f4ad6c90dfb"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Montserrat"},"fontSize":35,"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">1. Be consistent for recognition<\/span>\n\n<span style=\"color: #fff\">To boost brand recognition and audience experience, ensure your typography is uniform across platforms.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":533,"id":"67c004c2-88a9-40d3-9273-d6b32a77559e","x":50,"y":10,"tagName":"p"}],"animations":[],"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"type":"page","id":"eafd228f-ca60-4d9a-a0d8-621a0c64f000","pageTemplateType":"editorial","groups":{"d9144810-2fe1-4198-98cc-e27ed5b5a51f":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"4841e4d6-1cc6-44d6-8bcc-c7ec167e6a6c","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Montserrat"},"fontSize":35,"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700; color: #fff\">2. Opt for sleek and simple&nbsp;<\/span>\n<span style=\"font-weight: 700; color: #fff\">\n<\/span><span style=\"color: #fff\">Minimalism speaks volumes; a minimalist typography approach often delivers your message more effectively than complexity.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":581,"id":"75576214-bb46-4522-b536-02bcf747b9c0","x":50,"y":10,"tagName":"p","type":"text"}],"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"animations":[],"type":"page","id":"3c1008bb-886c-4f48-96b6-03c406203ff1","pageTemplateType":"editorial","groups":{"d9144810-2fe1-4198-98cc-e27ed5b5a51f":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"a4f43e5b-ac8c-40e9-bd1d-57466f6edcdc","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Montserrat"},"fontSize":35,"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700; color: #fff\">3. Know your audience well<\/span>\n<span style=\"color: #fff\">\nBy understanding your audience's needs and preferences, you can make more impactful typography choices.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":581,"id":"fecdc8ff-3733-4c45-842c-60934abfea14","x":50,"y":10,"tagName":"p","type":"text"}],"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"animations":[],"type":"page","id":"9d28c398-b86e-4761-9c18-48c11ed6a12b","pageTemplateType":"editorial","groups":{"d9144810-2fe1-4198-98cc-e27ed5b5a51f":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"fb15a61a-7502-4449-87bb-83d6d8b7ca09","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Montserrat"},"fontSize":35,"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-style: italic; color: #fff\">Refine your B2B brand\u2019s typography with these 3 tips in mind, ensuring clarity and resonance with your audience.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":385,"id":"ca7a25b5-6e32-42c1-8eb6-454cdece8abf","x":50,"y":113,"tagName":"p","type":"text"}],"backgroundColor":{"color":{"r":58,"g":58,"b":58}},"animations":[],"type":"page","id":"fea85b4a-8bb8-4aa1-9756-8736d2457d66","pageTemplateType":"editorial","groups":{"d9144810-2fe1-4198-98cc-e27ed5b5a51f":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"897975dc-47d5-457a-964f-adfa87a337e1","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Montserrat"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700; 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