{"id":12725,"date":"2024-12-09T09:29:16","date_gmt":"2024-12-09T09:29:16","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12725"},"modified":"2024-12-09T09:29:18","modified_gmt":"2024-12-09T09:29:18","slug":"8-video-marketing-mistakes-to-avoid","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/8-video-marketing-mistakes-to-avoid\/","title":{"rendered":"8 Video Marketing Mistakes to Avoid"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=IBM+Plex+Sans%3Awght%40400%3B700&amp;family=Open+Sans%3Awght%40700\" 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{\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n                \/*\n                  AMP CTA Layer will exactly occupy 74px regardless of any device.\n                  To space out captions 74px from the BOTTOM (AMP CTA Layer),\n                  74px from the TOP should also be spaced out and thus: 2 * 74px\n                  will be the desired max-height.\n                *\/\n                max-height: calc(100vh - (2 * 74px));\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title> 8 Video Marketing Mistakes to Avoid<\/title><link rel=\"canonical\" href=\"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&amp;p=12725\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Chittlesoft\" publisher-logo-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/05\/Chittlesoft-logo-01-2.png\" title=\" 8 Video Marketing Mistakes to Avoid\" poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/12\/Web-Story.jpg\"><amp-story-page id=\"7739dc34-fa9c-4527-8556-56a3d20b255a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dedede\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-167a9bd6-cd10-41ab-afaa-661e4f44ac81\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.38511%;width:100%;height:76.53722%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-af56fe17-5bf9-4d4d-af77-79c7ff22337e\">\n<div class=\"fill\" style=\"background-color:#dedede;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:35.11327%;width:77.42718%;height:59.70874%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.5420054200542005% 0.5420054200542005% 0.5420054200542005% 0.5420054200542005%\" id=\"el-93d8d962-f3c4-4d52-9301-cc609c08083c\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2852664576802513% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.663430em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0354f2\">Discover the common pitfalls of video marketing strategies and why they could be limiting your results&#8211;&gt;<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:4.04531%;width:73.78641%;height:28.47896%;opacity:0.75\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 1.1363636363636365% 1.1363636363636365% 1.1363636363636365% 1.1363636363636365%\" id=\"el-4c188b55-5c84-423a-8ba8-c3aeae17c101\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2499999999999991% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.614887em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">8 video marketing mistakes to avoid<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0;width:6.06796%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(-1, 1, 1)\" id=\"el-a81c8218-6495-4111-b088-b56753263e5c\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 26 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Gray Frame Corner<\/title><path d=\"M25.5 25.5L25.5 0.5L0.5 0.500001L0.5 1.5L24.5 1.5L24.5 25.5H25.5Z\" fill=\"#8C8C8C\" fill-opacity=\"0.5\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4a96c637-97fc-49b8-93bc-693d24b3ed17\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c386e333-c25e-4753-932b-becdee0151d8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-d0d7b713-8deb-4bfd-aaf2-1330979b1b41\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">1. Ignoring audience insights<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:25.40453%;width:73.78641%;height:57.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.5586592178770949% 0.5586592178770949% 0.5586592178770949% 0.5586592178770949%\" id=\"el-dcb9b518-16b8-49a7-89fa-b56ab15c62c3\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Failing to grasp the nuances of your audience&#8217;s needs may result in your message missing the mark.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"def9e2e5-78c7-49d2-ab7d-95b42b6f1265\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0138aef4-9dad-4e45-b131-78f9d3fb7b36\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-a85f4fe9-bf5d-4922-8ce8-fa38f06288ba\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">2. Skimping on the script<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:24.43366%;width:73.78641%;height:57.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.5586592178770949% 0.5586592178770949% 0.5586592178770949% 0.5586592178770949%\" id=\"el-a1556427-18b4-438c-9923-c466b6fd0ae9\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Neglecting emotional pull and not crafting a story can make your video forgettable to decision-makers.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"769185e8-85e1-4650-ba66-b8dba4ab962c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6bba951a-2ea1-4c4d-8597-d86074228285\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-fb4a52f8-058b-4f4d-be75-168220608a77\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">3. Limited distribution<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:24.43366%;width:73.78641%;height:57.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.5586592178770949% 0.5586592178770949% 0.5586592178770949% 0.5586592178770949%\" id=\"el-d327d8fc-7a56-44be-a071-1aba87692fe4\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Sticking only to familiar platforms without adapting or expanding can severely limit your video&#8217;s impact.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1fdf14b6-9ec8-49d3-806b-24eb4fac01c6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c0c39027-ed62-48bb-8a7a-03a4fb111f72\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-43e5fd14-ba98-4f86-b898-bd2c01738898\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">4. Disjointed communication<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:24.43366%;width:73.78641%;height:51.2945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227%\" id=\"el-f394acd7-b5b3-4790-8a58-f07f848ff6d0\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Creating content without aligning with an overall strategy leads to confusing messages across channels.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8ad4fcde-e8e4-4c6b-8ee1-154e162e3741\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b4df185d-22f0-43f8-aa75-b84b187ac782\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-55aa7fd6-3b97-47fb-85dd-b665610d91f9\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">5. Rigidity in strategy<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:24.43366%;width:73.78641%;height:72.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.44742729306487694% 0.44742729306487694% 0.44742729306487694% 0.44742729306487694%\" id=\"el-648eae31-cdaa-4f8a-8cf4-79fce200a582\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Not adapting your video marketing approach with ongoing analytics and feedback can hurt your competitive edge.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"876a1426-1b2c-4eb6-9db2-7ca36e2e1f56\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9117e772-e88c-4716-8f60-6da8a1e2ef1e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:7.60518%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 4.25531914893617% 4.25531914893617% 4.25531914893617% 4.25531914893617%\" id=\"el-c49d2335-06fc-41ed-9997-d8e5ae673bd8\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">6. Poor follow-up<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:17.31392%;width:73.78641%;height:65.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.49627791563275436% 0.49627791563275436% 0.49627791563275436% 0.49627791563275436%\" id=\"el-819d9106-6997-4137-8ebe-1a238268b9d0\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Publishing your videos without a plan for engagement or lead management can result in missed opportunities.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f3effed8-929e-477b-adf3-1b14486c1f9a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-beb9cdc0-a814-4495-af68-f280fb47371b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-8d740e24-6789-4166-ba6a-b7a1b39a8d7b\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">7. Cutting corners on quality<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:25.08091%;width:73.78641%;height:51.2945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227%\" id=\"el-3ff3fa27-cc02-40d8-9990-cc7b38803097\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Opting to save costs at the expense of video quality can be detrimental to your brand and ROI.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b4ef4102-b1c7-4fdc-b5d2-c2ceb0f4e76d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5e16b1de-7ea9-494c-a6b4-96f4f992b602\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:5.66343%;width:82.52427%;height:15.37217%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% \/ 2.1052631578947367% 2.1052631578947367% 2.1052631578947367% 2.1052631578947367%\" id=\"el-312a9986-8cb5-44b4-a1ba-f1d063b865c8\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3181726792279412% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">8. Focusing on the wrong metrics<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:25.08091%;width:73.78641%;height:65.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6578947368421052% 0.6578947368421052% 0.6578947368421052% 0.6578947368421052% \/ 0.49627791563275436% 0.49627791563275436% 0.49627791563275436% 0.49627791563275436%\" id=\"el-a6b777b7-ab4a-427a-b08e-d342dbdcfd1d\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3157894736842104% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Valuing surface-level statistics over meaningful engagement can lead to misinformed strategies that don&#8217;t drive results.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9568115b-d78e-4e46-b279-904672989a96\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dedede\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1f89005-0dbd-4d4c-bab7-35184f65d8b8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.06149%;width:100%;height:118.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3e5372a9-096a-4f3b-a30a-6415a88f225f\">\n<div class=\"fill\" style=\"background-color:#dedede;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:19.17476%;top:5.50162%;width:60.92233%;height:88.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.796812749003984% 0.796812749003984% 0.796812749003984% 0.796812749003984% \/ 0.3663003663003663% 0.3663003663003663% 0.3663003663003663% 0.3663003663003663%\" id=\"el-3b2403d6-25f2-4ca8-8b96-9137f83f968d\"><a href=\"https:\/\/www.chittlesoft.com\/blog\/b2b-video-strategy-unveiled-7-simple-steps-to-boost-sales-and-build-trust\/\" data-tooltip-icon=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/10\/Blog-Thumbnail.jpg\" data-tooltip-text=\"B2B video strategy Unveiled: 7 Simple Steps to Boost Sales and Build Trust\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.453074em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0044c9\">Steering clear of these common pitfalls can significantly enhance your video marketing strategy&#8217;s effectiveness and ROI.<\/span><\/p>\n<p><span style=\"color: #0044c9\">To build a strong B2B video strategy, check out our 7-step guide:<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:82.28155%;top:0;width:6.06796%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-9d2acdcb-7d37-4272-a8fb-895ca8340668\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 26 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Gray Frame Corner<\/title><path d=\"M25.5 25.5L25.5 0.5L0.5 0.500001L0.5 1.5L24.5 1.5L24.5 25.5H25.5Z\" fill=\"#8C8C8C\" fill-opacity=\"0.5\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:85.67961%;top:73.46278%;width:7.28155%;height:2.589%;transform:rotate(270deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667% \/ 12.5% 12.5% 12.5% 12.5%\" id=\"el-5c1510c7-a939-478a-8539-9b77683bf30b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:6.000000000000003% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.194175em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(171,171,171,0.75); letter-spacing: 0.01em\">0218<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 8 common video marketing mistakes to avoid and learn tips to improve your strategy for better audience engagement.<\/p>\n","protected":false},"author":1,"featured_media":12726,"template":"","meta":{"web_stories_publisher_logo":8000,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-12725","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"167a9bd6-cd10-41ab-afaa-661e4f44ac81"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":222,"g":222,"b":222}},"type":"shape","x":0,"y":-58,"width":412,"height":473,"mask":{"type":"rectangle"},"id":"af56fe17-5bf9-4d4d-af77-79c7ff22337e"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":41,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #0354f2\">Discover the common pitfalls of video marketing strategies and why they could be limiting your results--&gt;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":41,"y":217,"width":319,"height":369,"id":"93d8d962-f3c4-4d52-9301-cc609c08083c","marginOffset":-8.200000000000003},{"x":56,"y":25,"id":"4c188b55-5c84-423a-8ba8-c3aeae17c101","opacity":75,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":38,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">8 video marketing mistakes to avoid<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":304,"height":176,"marginOffset":9.84375},{"opacity":100,"flip":{"vertical":false,"horizontal":true},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","x":47,"y":0,"width":25,"height":25,"sticker":{"type":"studioGrayFrameCorner"},"id":"a81c8218-6495-4111-b088-b56753263e5c"}],"animations":[],"backgroundColor":{"color":{"r":222,"g":222,"b":222}},"type":"page","id":"7739dc34-fa9c-4527-8556-56a3d20b255a","pageTemplateType":"cover"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"c386e333-c25e-4753-932b-becdee0151d8"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">1. Ignoring audience insights<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"d0d7b713-8deb-4bfd-aaf2-1330979b1b41","x":36,"y":35},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Failing to grasp the nuances of your audience's needs may result in your message missing the mark.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":54,"y":157,"width":304,"height":358,"id":"dcb9b518-16b8-49a7-89fa-b56ab15c62c3","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"4a96c637-97fc-49b8-93bc-693d24b3ed17","pageTemplateType":null,"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"0138aef4-9dad-4e45-b131-78f9d3fb7b36","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">2. Skimping on the script<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"a85f4fe9-bf5d-4922-8ce8-fa38f06288ba","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Neglecting emotional pull and not crafting a story can make your video forgettable to decision-makers.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":151,"width":304,"height":358,"id":"a1556427-18b4-438c-9923-c466b6fd0ae9","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"def9e2e5-78c7-49d2-ab7d-95b42b6f1265","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"6bba951a-2ea1-4c4d-8597-d86074228285","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">3. Limited distribution<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"fb4a52f8-058b-4f4d-be75-168220608a77","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Sticking only to familiar platforms without adapting or expanding can severely limit your video's impact.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":151,"width":304,"height":358,"id":"d327d8fc-7a56-44be-a071-1aba87692fe4","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"769185e8-85e1-4650-ba66-b8dba4ab962c","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"c0c39027-ed62-48bb-8a7a-03a4fb111f72","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">4. Disjointed communication<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"43e5fd14-ba98-4f86-b898-bd2c01738898","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Creating content without aligning with an overall strategy leads to confusing messages across channels.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":151,"width":304,"height":317,"id":"f394acd7-b5b3-4790-8a58-f07f848ff6d0","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"1fdf14b6-9ec8-49d3-806b-24eb4fac01c6","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"b4df185d-22f0-43f8-aa75-b84b187ac782","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">5. Rigidity in strategy<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"55aa7fd6-3b97-47fb-85dd-b665610d91f9","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Not adapting your video marketing approach with ongoing analytics and feedback can hurt your competitive edge.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":151,"width":304,"height":447,"id":"648eae31-cdaa-4f8a-8cf4-79fce200a582","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"8ad4fcde-e8e4-4c6b-8ee1-154e162e3741","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"9117e772-e88c-4716-8f60-6da8a1e2ef1e","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">6. Poor follow-up<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":47,"marginOffset":9.84375,"id":"c49d2335-06fc-41ed-9997-d8e5ae673bd8","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Publishing your videos without a plan for engagement or lead management can result in missed opportunities.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":107,"width":304,"height":403,"id":"819d9106-6997-4137-8ebe-1a238268b9d0","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"876a1426-1b2c-4eb6-9db2-7ca36e2e1f56","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"beb9cdc0-a814-4495-af68-f280fb47371b","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">7. Cutting corners on quality<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"8d740e24-6789-4166-ba6a-b7a1b39a8d7b","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Opting to save costs at the expense of video quality can be detrimental to your brand and ROI.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":54,"y":155,"width":304,"height":317,"id":"3ff3fa27-cc02-40d8-9990-cc7b38803097","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"f3effed8-929e-477b-adf3-1b14486c1f9a","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"5e16b1de-7ea9-494c-a6b4-96f4f992b602","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Open Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; text-decoration: underline; color: #0044c9\">8. Focusing on the wrong metrics<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":340,"height":95,"marginOffset":9.84375,"id":"312a9986-8cb5-44b4-a1ba-f1d063b865c8","x":36,"y":35,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #0044c9\">Valuing surface-level statistics over meaningful engagement can lead to misinformed strategies that don't drive results.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":54,"y":155,"width":304,"height":403,"id":"a6b777b7-ab4a-427a-b08e-d342dbdcfd1d","marginOffset":9.84375,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"b4ef4102-b1c7-4fdc-b5d2-c2ceb0f4e76d","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"d1f89005-0dbd-4d4c-bab7-35184f65d8b8"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":222,"g":222,"b":222}},"width":412,"height":731,"mask":{"type":"rectangle"},"type":"shape","id":"3e5372a9-096a-4f3b-a30a-6415a88f225f","x":0,"y":-56},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":28,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #0044c9\">Steering clear of these common pitfalls can significantly enhance your video marketing strategy's effectiveness and ROI.<\/span>\n\n\n<span style=\"color: #0044c9\">To build a strong B2B video strategy, check out our 7-step guide:<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":79,"y":34,"width":251,"height":546,"id":"3b2403d6-25f2-4ca8-8b96-9137f83f968d","marginOffset":0,"tagName":"h2","link":{"needsProxy":false,"url":"https:\/\/www.chittlesoft.com\/blog\/b2b-video-strategy-unveiled-7-simple-steps-to-boost-sales-and-build-trust\/","rel":[],"type":"regular","pageId":null,"icon":"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/10\/Blog-Thumbnail.jpg","desc":"B2B video strategy Unveiled: 7 Simple Steps to Boost Sales and Build Trust"}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","width":25,"height":25,"sticker":{"type":"studioGrayFrameCorner"},"id":"9d2acdcb-7d37-4272-a8fb-895ca8340668","x":339,"y":0},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":270,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":12,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: rgba(171,171,171,0.75); 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