{"id":12732,"date":"2024-12-09T10:38:47","date_gmt":"2024-12-09T10:38:47","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12732"},"modified":"2024-12-09T10:38:49","modified_gmt":"2024-12-09T10:38:49","slug":"build-your-b2b-video-strategy-in-7-steps","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/build-your-b2b-video-strategy-in-7-steps\/","title":{"rendered":"Build Your B2B Video Strategy in 7 steps"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=IBM+Plex+Sans%3Awght%40400%3B700\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              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height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Build Your B2B Video Strategy in 7 steps<\/title><link rel=\"canonical\" href=\"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&amp;p=12732\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Chittlesoft\" publisher-logo-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/05\/Chittlesoft-logo-01-2.png\" title=\"Build Your B2B Video Strategy in 7 steps\" poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/12\/Web_story_1.jpg\"><amp-story-page id=\"1cc6d76a-3b98-40d7-958f-7bab37485254\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aaaba7a6-7fe9-4df6-a97b-9c1416c9d472\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:18.68932%;top:18.4466%;width:62.62136%;height:61.8123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 0.5235602094240838% 0.5235602094240838% 0.5235602094240838% 0.5235602094240838%\" id=\"el-051de424-1038-46a1-aba8-b2da9e81736a\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.872093023255814% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #003bad\">Cover these 7 essential steps to create an effective B2B video strategy&#8211;&gt;<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ffc8e95c-666a-4427-8c71-f9594093a1fa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7edff1f8-bf91-49bf-9d20-7c8606bcb57c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:8.41424%;width:78.39806%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%\" id=\"el-eba8bf59-5bb4-460a-a81f-afab25b2efef\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">1. <\/span><span style=\"font-weight: 700; color: #0057ff\">Define goals and metrics<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:31.87702%;width:76.21359%;height:55.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471%\" id=\"el-c15011a8-1687-44a2-b97c-7bdeacd7a8c0\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Start with setting specific objectives and determining the key performance indicators for measuring success.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c2c284cd-66ed-4ab1-aa81-3bce6174a9b6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bc9b01f3-92bd-4bed-bc3f-c57cd7564152\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:8.41424%;width:78.39806%;height:28.31715%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.1428571428571428% 1.1428571428571428% 1.1428571428571428% 1.1428571428571428%\" id=\"el-d3d771b3-8d27-4798-8f88-350d90344944\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">2. <\/span><span style=\"font-weight: 700; color: #0057ff\">Identify and understand viewers<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:40.29126%;width:76.21359%;height:47.24919%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-cdb40d42-219e-4aff-98b2-da1217de5cbb\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Carefully identify the target audience to ensure your video content resonates and meets their needs.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6eabe2bf-2f8c-45c4-a377-3321e1ba34e5\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5e7dcaf2-c6d2-4f47-a9c4-c8deb1089c5c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:8.41424%;width:78.39806%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%\" id=\"el-06728504-37e1-42a0-a35c-e1684f725e65\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">3. Think of a story to tell<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.74434%;width:76.21359%;height:31.06796%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.0416666666666665% 1.0416666666666665% 1.0416666666666665% 1.0416666666666665%\" id=\"el-81fcb80e-a5b1-4422-8aaf-f6463924cca4\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Narrow your focus to the messages and information you want to convey.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c1ff1b04-67a7-472f-923f-95a2b974a74b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dc04394e-0348-496c-a5de-420af280abff\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.89968%;width:78.39806%;height:28.31715%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.1428571428571428% 1.1428571428571428% 1.1428571428571428% 1.1428571428571428%\" id=\"el-1028916d-ab51-4ded-b5ab-d0f5b6a0985a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">4. Pick platforms and formats<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:40.61489%;width:76.21359%;height:47.24919%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-d4cfe154-de9d-4910-8c53-7faf1096e205\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Select the right platforms and video formats that align with where your audience consumes content.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c97a9cf4-13f6-4bab-87da-c8a300ea80be\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aacdf66f-522e-4812-918d-bfa4d4a9459d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.89968%;width:78.39806%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%\" id=\"el-95e379dd-c9c5-45c7-88b0-d086105d7b2f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">5. <\/span><span style=\"font-weight: 700; color: #0057ff\">Plan out the production<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:31.71521%;width:76.21359%;height:47.24919%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-0cbea78f-fe7e-44b2-8bc0-fe54db723e3a\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Ensure a smooth production process with attention to detail to produce high-quality video content.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fd1351f5-d18f-435e-bf84-3430e812dca4\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-12d89585-c36a-4626-a4c6-c0e398efef82\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.89968%;width:78.39806%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%\" id=\"el-6f5afeee-cacd-42cb-b73c-62dbd2f251fb\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">6. <\/span><span style=\"font-weight: 700; color: #0057ff\">Analyze and fine-tune<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:31.71521%;width:76.21359%;height:55.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471%\" id=\"el-16d75302-8f92-4260-bd33-325bcbc8ffdc\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Regularly measure the video&#8217;s performance and optimize your strategy based on the insights gathered.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b3cddddd-c6cc-4d69-98c2-b30fa9a20dc6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-28ca6060-3935-4d0a-9596-8b9c7f6befc9\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.89968%;width:78.39806%;height:18.93204%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.7094017094017095% 1.7094017094017095% 1.7094017094017095% 1.7094017094017095%\" id=\"el-40d1b654-75dd-4ede-8654-7a7dd55c4517\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.728155em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0057ff\">7. <\/span><span style=\"font-weight: 700; color: #0057ff\">Use SEO and video tagging<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:31.71521%;width:76.21359%;height:55.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.5882352941176471% 0.5882352941176471% 0.5882352941176471% 0.5882352941176471%\" id=\"el-d4bf2c62-a829-43f0-8e06-d18e04effd0d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5573248407643312% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #2f2f2f\">Increase your video&#8217;s visibility and searchability with effective SEO practices and accurate video tagging.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5af15dbb-b7e0-446c-b292-5e2adc16167b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f9f4dfd5-fb97-4207-9261-80dda6ef7169\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.89968%;width:77.42718%;height:93.3657%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 0.34662045060658575% 0.34662045060658575% 0.34662045060658575% 0.34662045060658575%\" id=\"el-21b52621-35a6-4011-a8fe-b3be4b5c9228\"><a href=\"https:\/\/www.chittlesoft.com\/contactus.html\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;IBM Plex Sans&quot;,sans-serif;font-size:0.598706em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0057ff\">Try these 7 tips for better video marketing outcomes.<\/span><\/p>\n<p>For expert guidance and B2B videos that support your success.<\/p>\n<p>get in touch!<span style=\"font-style: italic; color: #0057ff\">&nbsp;<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover the power of brand elements! Learn how they shape perceptions and define your business identity effectively.<\/p>\n","protected":false},"author":1,"featured_media":12745,"template":"","meta":{"web_stories_publisher_logo":8000,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-12732","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"aaaba7a6-7fe9-4df6-a97b-9c1416c9d472"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":45,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #003bad\">Cover these 7 essential steps to create an effective B2B video strategy--&gt;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":77,"y":114,"width":258,"height":382,"id":"051de424-1038-46a1-aba8-b2da9e81736a","tagName":"h1"}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"1cc6d76a-3b98-40d7-958f-7bab37485254","pageTemplateType":"cover","groups":{"9cec2110-856a-4b49-8046-7443dd3762fd":{"name":"Image","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"7edff1f8-bf91-49bf-9d20-7c8606bcb57c"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":45,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #0057ff\">1. <\/span><span style=\"font-weight: 700; color: #0057ff\">Define goals and metrics<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":323,"height":117,"id":"eba8bf59-5bb4-460a-a81f-afab25b2efef","x":50,"y":52,"tagName":"p","marginOffset":0},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"color: #2f2f2f\">Start with setting specific objectives and determining the key performance indicators for measuring success.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":340,"id":"c15011a8-1687-44a2-b97c-7bdeacd7a8c0","x":48,"y":197}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"ffc8e95c-666a-4427-8c71-f9594093a1fa","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bc9b01f3-92bd-4bed-bc3f-c57cd7564152","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":45,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #0057ff\">2. <\/span><span style=\"font-weight: 700; color: #0057ff\">Identify and understand viewers<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":323,"height":175,"id":"d3d771b3-8d27-4798-8f88-350d90344944","x":50,"y":52,"tagName":"p","marginOffset":0,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2f2f2f\">Carefully identify the target audience to ensure your video content resonates and meets their needs.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":314,"height":292,"id":"cdb40d42-219e-4aff-98b2-da1217de5cbb","x":48,"y":249,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"c2c284cd-66ed-4ab1-aa81-3bce6174a9b6","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"5e7dcaf2-c6d2-4f47-a9c4-c8deb1089c5c","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"IBM Plex Sans"},"fontSize":45,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.3,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #0057ff\">3. 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