{"id":12737,"date":"2024-12-09T10:22:39","date_gmt":"2024-12-09T10:22:39","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&#038;p=12737"},"modified":"2024-12-09T10:22:41","modified_gmt":"2024-12-09T10:22:41","slug":"brand-elements-the-core-of-how-your-business-is-perceived","status":"publish","type":"web-story","link":"https:\/\/www.chittlesoft.com\/blog\/web-stories\/brand-elements-the-core-of-how-your-business-is-perceived\/","title":{"rendered":"Brand Elements: The Core of How Your Business is Perceived"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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               text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title> Brand Elements: The Core of How Your Business is Perceived<\/title><link rel=\"canonical\" href=\"https:\/\/www.chittlesoft.com\/blog\/?post_type=web-story&amp;p=12737\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Chittlesoft\" publisher-logo-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/05\/Chittlesoft-logo-01-2.png\" title=\" Brand Elements: The Core of How Your Business is Perceived\" poster-portrait-src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2024\/12\/Web-story-size-640-X853-pixels-01.jpg\"><amp-story-page id=\"a108edbc-92be-4cba-807e-5bdbf551945f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dd6558cb-93a2-40f5-934d-6364f6953216\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:50.72816%;top:-15.21036%;width:89.80583%;height:59.87055%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-7e876422-321b-4621-9778-49bf8163be65\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 51 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Star<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.5583 11.9566L25.9443 2.97414L24.3304 11.9566L20.6884 3.58847L21.1894 12.701L15.7158 5.39834L18.3048 14.1497L11.2947 8.30618L15.8321 16.2246L7.66328 12.1552L13.9045 18.8138L5.01742 16.738L12.626 21.7777L3.49974 21.8074L12.0654 24.9566L3.19206 27.0902L12.2531 28.1791L4.11095 32.3015L13.1789 31.2714L6.20689 37.1604L14.7929 34.0669L9.36688 41.405L17.008 36.4149L13.4206 44.8065L19.705 38.1886L18.1494 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34.9025L4.22026 38.3074L11.894 31.8257L1.91336 32.9594L10.8751 28.4221L0.901978 27.2235L10.6685 24.8753L1.24063 21.4091L11.2854 21.3764L2.91107 15.8294L12.6927 18.1141L5.82324 10.7854L14.8143 15.2643L9.82014 6.54891L17.5359 12.9806L14.6863 3.34838L20.7108 11.3861L20.1594 1.35634L24.1679 10.5667L25.9443 0.680176L27.7208 10.5667L31.7293 1.35634Z\" fill=\"#FFE55C\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:10.84142%;width:84.2233%;height:75.56634%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5763688760806917% 0.5763688760806917% 0.5763688760806917% 0.5763688760806917% \/ 0.4282655246252677% 0.4282655246252677% 0.4282655246252677% 0.4282655246252677%\" id=\"el-29887750-6257-4680-82ff-f671a6c33506\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:2.9891930835734866% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.728155em;line-height:0.9;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">The essence of your brand<\/span><\/p>\n<p>Let\u2019s look at 7 critical elements that shape how your brand is perceived, steering its image and connection with customers\ud83e\udc6a<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ffe48325-d8c8-4aa9-b71a-769e698fac4f\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-298ec502-6b26-44f9-8a64-a8991522a3db\",\"keyframes\":{\"transform\":[\"rotate(-540deg) scale(0.1)\",\"none\"],\"opacity\":[0,1]},\"delay\":0,\"duration\":4000,\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4cd4761f-7b2f-4581-b451-b344f875e5ae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-35.43689%;top:-42.23301%;width:89.80583%;height:59.87055%;opacity:0.2\">\n<div id=\"anim-298ec502-6b26-44f9-8a64-a8991522a3db\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-6cb05af8-1568-47ef-9bcf-7428ec4cbaf9\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 51 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Star<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.5583 11.9566L25.9443 2.97414L24.3304 11.9566L20.6884 3.58847L21.1894 12.701L15.7158 5.39834L18.3048 14.1497L11.2947 8.30618L15.8321 16.2246L7.66328 12.1552L13.9045 18.8138L5.01742 16.738L12.626 21.7777L3.49974 21.8074L12.0654 24.9566L3.19206 27.0902L12.2531 28.1791L4.11095 32.3015L13.1789 31.2714L6.20689 37.1604L14.7929 34.0669L9.36688 41.405L17.008 36.4149L13.4206 44.8065L19.705 38.1886L18.1494 47.1814L22.7382 39.2927L23.2985 48.4017L25.9443 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32.9594L10.8751 28.4221L0.901978 27.2235L10.6685 24.8753L1.24063 21.4091L11.2854 21.3764L2.91107 15.8294L12.6927 18.1141L5.82324 10.7854L14.8143 15.2643L9.82014 6.54891L17.5359 12.9806L14.6863 3.34838L20.7108 11.3861L20.1594 1.35634L24.1679 10.5667L25.9443 0.680176L27.7208 10.5667L31.7293 1.35634Z\" fill=\"#FFE55C\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:16.18123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2% 2% 2% 2%\" id=\"el-d70dffda-e5dc-4ce5-a1da-a9855fa1002f\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">1. The right brand name<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:30.42071%;width:72.57282%;height:54.20712%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5970149253731344% 0.5970149253731344% 0.5970149253731344% 0.5970149253731344%\" id=\"el-b30305ca-241f-4d24-9b1c-e08ae72bb24a\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>The right name mirrors your business&#8217; spirit, setting the tone for what customers can expect from you.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7a6da4c5-e248-44bf-9894-4ae39c498efa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ae414a72-9b6f-46e9-8a0d-8de07c8ae748\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%\" id=\"el-1dc4d603-6bec-4aeb-b44d-76fb0e2274ac\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">2. A powerful logo<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:22.65372%;width:72.57282%;height:62.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5208333333333333% 0.5208333333333333% 0.5208333333333333% 0.5208333333333333%\" id=\"el-1cc0a7d9-2127-4e7a-bf30-d1a6870a606f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>A thoughtfully designed logo is more than an emblem; it&#8217;s a reflection of your brand&#8217;s core values and mission.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b3a03d92-5419-420a-83dc-7a47d2673be4\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d106caca-4003-4930-9736-0eede7329ec4\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:16.18123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2% 2% 2% 2%\" id=\"el-eed37b56-7324-44ef-b8b2-eadbd0ed07ca\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">3. A thoughtfully-crafted tagline<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:31.5534%;width:72.57282%;height:62.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5208333333333333% 0.5208333333333333% 0.5208333333333333% 0.5208333333333333%\" id=\"el-5fb71104-8651-41d5-a390-d6963ec97ec6\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>A concise, impactful slogan communicates your brand&#8217;s unique value, remaining memorable to your audience.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3a67b606-6944-4750-b7db-445bdda1d0d8\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-011b682d-b038-4676-9f51-b6145e153c6e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:16.18123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2% 2% 2% 2%\" id=\"el-30c7ddce-793b-44d1-8987-e139420a742b\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">4. A color palette to build association<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.42071%;width:72.57282%;height:62.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5208333333333333% 0.5208333333333333% 0.5208333333333333% 0.5208333333333333%\" id=\"el-90665681-4db7-4f06-a3ce-b911cc06b218\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>The right colors evoke specific emotions, aligning with your brand&#8217;s messaging and appealing to your target demographic.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8f4cc9fd-aaa6-4464-a5a7-b1a314e650ff\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0db46a94-594c-441c-8cd1-4a1f24758ef6\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:16.18123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2% 2% 2% 2%\" id=\"el-bf6fc3aa-6490-4fca-a1dd-2623e04dc557\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">5. Typography that reflects your brand<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.42071%;width:72.57282%;height:62.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5208333333333333% 0.5208333333333333% 0.5208333333333333% 0.5208333333333333%\" id=\"el-5b11dd57-83b2-4c1e-8568-81723918614d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>Your chosen typeface should not only be legible but also embody your brand&#8217;s character, ensuring consistency.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"113d3752-4088-4c42-972c-98aa7626814d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-37470561-c7be-4f12-8d1a-80ad671ab425\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:23.94822%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%\" id=\"el-550db473-5bd5-4aa4-9d9b-05e768c7297a\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">6. Impactful imagery and photography<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:37.37864%;width:72.57282%;height:62.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.5208333333333333% 0.5208333333333333% 0.5208333333333333% 0.5208333333333333%\" id=\"el-85ed6004-31c1-4254-b926-2e8141f9f4f1\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>Consistent, quality visuals tell your brand&#8217;s story, accentuating its distinctive features and values.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8bcbdd73-71f8-4bdf-90b8-ae84dee26666\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d6fabb93-662f-427e-b436-ddd4ed484faf\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:23.94822%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%\" id=\"el-5c49016d-4d05-4744-bd39-9fa3dc996a79\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">7. Strong messaging and voice<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:34.46602%;width:72.57282%;height:69.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.4629629629629629% 0.4629629629629629% 0.4629629629629629% 0.4629629629629629%\" id=\"el-cac84cc0-29a5-4c47-b857-01b39892de7f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>Your communication style\u2014both what you say and how you say it\u2014should reflect your brand\u2019s personality authentically.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"45f60ac2-877d-46dc-8580-0ee44ee6f145\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:white;background-image:linear-gradient(0turn, #e18141 0%, #ebaec0 54%)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-50360326-b3aa-446f-b644-a0b710da2416\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:10.5178%;width:76.94175%;height:16.18123%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2% 2% 2% 2%\" id=\"el-97328983-280a-4980-ba7d-9b8045e6ed48\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.2050473186119874% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.647249em;line-height:1.17;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Weaving the elements together<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.74434%;width:72.57282%;height:69.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% \/ 0.4629629629629629% 0.4629629629629629% 0.4629629629629629% 0.4629629629629629%\" id=\"el-f7cb386b-1299-4b77-81f4-be840d99a47a\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.2583612040133778% 0;font-family:&quot;Rubik&quot;,sans-serif;font-size:0.566343em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span>Masterfully combining these elements crafts a compelling brand identity, ensuring your message not only reaches but deeply impacts your audience.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover the power of brand elements! Learn how they shape perceptions and define your business identity effectively.<\/p>\n","protected":false},"author":1,"featured_media":12739,"template":"","meta":{"web_stories_publisher_logo":8000,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-12737","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"dd6558cb-93a2-40f5-934d-6364f6953216"},{"x":209,"y":-94,"id":"7e876422-321b-4621-9778-49bf8163be65","opacity":20,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","width":370,"height":370,"sticker":{"type":"summerTrendStar"}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":45,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":0.9,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"type":"text","content":"<span style=\"font-weight: 700\">The essence of your brand<\/span>\n\nLet\u2019s look at 7 critical elements that shape how your brand is perceived, steering its image and connection with customers\ud83e\udc6a","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":47,"y":67,"width":347,"height":467,"id":"29887750-6257-4680-82ff-f671a6c33506","marginOffset":-21.206000000000003}],"animations":[],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"type":"page","id":"a108edbc-92be-4cba-807e-5bdbf551945f","pageTemplateType":"cover"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"4cd4761f-7b2f-4581-b451-b344f875e5ae"},{"opacity":20,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"type":"sticker","width":370,"height":370,"sticker":{"type":"summerTrendStar"},"id":"6cb05af8-1568-47ef-9bcf-7428ec4cbaf9","x":-146,"y":-261},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"type":"text","content":"<span style=\"font-weight: 700\">1. The right brand name<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":100,"id":"d70dffda-e5dc-4ce5-a1da-a9855fa1002f","x":39,"y":65},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"type":"text","content":"The right name mirrors your business' spirit, setting the tone for what customers can expect from you.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":335,"id":"b30305ca-241f-4d24-9b1c-e08ae72bb24a","x":66,"y":188}],"animations":[{"id":"faeb3537-5fde-496b-956c-ae57eea025c1","type":"effect-twirl-in","targets":["6cb05af8-1568-47ef-9bcf-7428ec4cbaf9"],"duration":4000,"delay":0}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"type":"page","id":"ffe48325-d8c8-4aa9-b71a-769e698fac4f","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"ae414a72-9b6f-46e9-8a0d-8de07c8ae748","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">2. A powerful logo<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":56,"id":"1dc4d603-6bec-4aeb-b44d-76fb0e2274ac","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"A thoughtfully designed logo is more than an emblem; it's a reflection of your brand's core values and mission.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":384,"id":"1cc0a7d9-2127-4e7a-bf30-d1a6870a606f","x":65,"y":140,"type":"text"}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"animations":[],"type":"page","id":"7a6da4c5-e248-44bf-9894-4ae39c498efa","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"d106caca-4003-4930-9736-0eede7329ec4","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">3. A thoughtfully-crafted tagline<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":100,"id":"eed37b56-7324-44ef-b8b2-eadbd0ed07ca","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"A concise, impactful slogan communicates your brand's unique value, remaining memorable to your audience.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":384,"id":"5fb71104-8651-41d5-a390-d6963ec97ec6","x":57,"y":195,"type":"text"}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"animations":[],"type":"page","id":"b3a03d92-5419-420a-83dc-7a47d2673be4","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"011b682d-b038-4676-9f51-b6145e153c6e","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">4. A color palette to build association<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":100,"id":"30c7ddce-793b-44d1-8987-e139420a742b","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"The right colors evoke specific emotions, aligning with your brand's messaging and appealing to your target demographic.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":384,"id":"90665681-4db7-4f06-a3ce-b911cc06b218","x":48,"y":188,"type":"text"}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"animations":[],"type":"page","id":"3a67b606-6944-4750-b7db-445bdda1d0d8","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"0db46a94-594c-441c-8cd1-4a1f24758ef6","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">5. Typography that reflects your brand<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":100,"id":"bf6fc3aa-6490-4fca-a1dd-2623e04dc557","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"Your chosen typeface should not only be legible but also embody your brand's character, ensuring consistency.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":384,"id":"5b11dd57-83b2-4c1e-8568-81723918614d","x":48,"y":188,"type":"text"}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"animations":[],"type":"page","id":"8f4cc9fd-aaa6-4464-a5a7-b1a314e650ff","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"37470561-c7be-4f12-8d1a-80ad671ab425","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">6. Impactful imagery and photography<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":148,"id":"550db473-5bd5-4aa4-9d9b-05e768c7297a","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"Consistent, quality visuals tell your brand's story, accentuating its distinctive features and values.","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":299,"height":384,"id":"85ed6004-31c1-4254-b926-2e8141f9f4f1","x":65,"y":231,"type":"text"}],"backgroundColor":{"type":"linear","stops":[{"color":{"r":225,"g":129,"b":65},"position":0},{"color":{"r":235,"g":174,"b":192},"position":0.54}],"rotation":0.5},"animations":[],"type":"page","id":"113d3752-4088-4c42-972c-98aa7626814d","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"d6fabb93-662f-427e-b436-ddd4ed484faf","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Alegreya"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.17,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"<span style=\"font-weight: 700\">7. Strong messaging and voice<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":317,"height":148,"id":"5c49016d-4d05-4744-bd39-9fa3dc996a79","x":39,"y":65,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Rubik"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"vertical":0,"horizontal":0,"locked":true},"content":"Your communication style\u2014both what you say and how you say it\u2014should reflect your brand\u2019s personality 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