{"id":11846,"date":"2024-01-11T11:46:36","date_gmt":"2024-01-11T11:46:36","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?p=11846"},"modified":"2024-07-26T08:48:54","modified_gmt":"2024-07-26T08:48:54","slug":"10-key-stats-for-your-b2bs-2024-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.chittlesoft.com\/blog\/10-key-stats-for-your-b2bs-2024-digital-marketing-strategy\/","title":{"rendered":"10 Key Stats for Your B2B\u2019s 2024 Digital Marketing Strategy"},"content":{"rendered":"\n
\"digital<\/figure>\n\n\n\n

A new year is a great time to fine-tune your digital marketing strategy to seize new opportunities and outperform competitors. To help you achieve success, we’ve curated 10 statistics that will help you focus your B2B digital marketing efforts and pave the way for remarkable growth in the coming year.<\/p>\n\n\n\n

Keep reading to discover these 10 key stats and sharpen your B2B\u2019s 2024 digital marketing strategy!<\/p>\n\n\n\n

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Contents<\/strong><\/strong><\/p>\n\n\n\n

10 Key Stats for Your B2B\u2019s 2024 Digital Marketing Strategy<\/strong><\/strong><\/p>\n\n\n\n

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  1. Content\u2019s influence on purchase decisions<\/li>\n\n\n\n
  2. Shift in data strategy<\/li>\n\n\n\n
  3. Mobile experience and customer perception<\/li>\n\n\n\n
  4. Video message retention<\/li>\n\n\n\n
  5. Optimal video length on LinkedIn<\/li>\n\n\n\n
  6. LinkedIn and Facebook for B2B marketing<\/li>\n\n\n\n
  7. Lead generation through blogging<\/li>\n\n\n\n
  8. Email newsletters as a preferred content format<\/li>\n\n\n\n
  9. Mobile opens for B2B emails<\/li>\n\n\n\n
  10. Buyer information needs across the purchase cycle<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    <\/p>\n\n\n\n

    1: Content\u2019s influence on purchase decisions<\/strong><\/h2>\n\n\n\n

    52% of B2B buyers feel more compelled to buy from a brand after reading their content<\/em><\/em><\/strong><\/p>\n\n\n\n

    According to a Content Marketing Institute study, 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content.<\/p>\n\n\n\n

    This highlights the importance of producing compelling B2B content that educates and engages the audience. It’s an effective way to drive traffic to B2B sites and generate leads.

    The use of webinars, case studies, white papers, and e-books are just a few examples of content that can be used in a B2B digital marketing strategy. <\/strong>Learn more about optimizing your brand\u2019s marketing collateral.<\/strong><\/a><\/p>\n\n\n\n

    2. Shift in data strategy<\/strong><\/h2>\n\n\n\n

    60% of marketers recognize the importance of data collaboration <\/em><\/em><\/p>\n\n\n\n

    There has been a significant shift in data strategy, with brands looking to use less third-party data because of data privacy regulations and, consequently, a need to update decision-making processes.<\/p>\n\n\n\n

    B2B businesses can no longer rely on cookies as much as they used to. Now, 60% of marketers believe data collaboration is the way forward and that it stands as a linchpin in their future strategy<\/a>. Utilizing first-party data in media strategies is becoming increasingly important.<\/p>\n\n\n\n

    So, for a stronger 2024 digital marketing strategy, brands need to prioritize working collaboratively with partners to collect data.<\/p>\n\n\n\n

    3: Mobile experience and customer perception<\/strong><\/h2>\n\n\n\n

    A poor experience makes 48% of customers feel unvalued <\/em><\/p>\n\n\n\n

    48% of customers say that if a site doesn’t work well or isn’t designed well for mobile<\/a>, they feel that the company doesn’t care about their business. This highlights the implications of a poor mobile experience and how it affects customer perception.<\/p>\n\n\n\n

    Investing in mobile optimization, creating simple and user-friendly interfaces, and ensuring your website is responsive for every user is crucial.<\/p>\n\n\n\n

    4: Video message retention<\/strong><\/h2>\n\n\n\n

    Viewers retain 95% of a message in video format<\/em><\/p>\n\n\n\n

    Recent reports indicate that customers retain 95% of a message when they watch it on video, as compared to 10% when reading it in a text. This suggests that brands should consider prioritizing video marketing in their 2024 digital marketing strategy.<\/p>\n\n\n\n

    Why video? Videos can engage<\/a> and inform customers, and keep their attention for longer periods. Businesses can use them in a myriad of ways, including webinars, product demos, and explainer videos.<\/p>\n\n\n\n

    5: Optimal video length on LinkedIn<\/strong><\/h2>\n\n\n\n

    LinkedIn videos between 30-90 seconds perform the best<\/em><\/p>\n\n\n\n

    Videos on LinkedIn that are between 30 to 90 seconds have shown the best results for businesses. LinkedIn is a valuable platform for B2B marketers, and short videos are an effective way to target users on the platform.<\/p>\n\n\n\n

    Ensuring the content is punchy and gets to the point within that optimal time frame can help improve engagement and conversion rates.<\/p>\n\n\n\n

    6: LinkedIn and Facebook for B2B marketing<\/strong><\/h2>\n\n\n\n

    96% of B2B content marketers use LinkedIn and 76% use Facebook<\/em><\/p>\n\n\n\n

    B2B marketers view LinkedIn as the most important social platform, with over 96% saying they use it more than any other platform in a Content Marketing Institute survey.<\/p>\n\n\n\n

    Facebook is also important, as the leading channel for B2B marketers based on ROI. It has grown to become the best platform to nurture leads with limited investment. So, B2B businesses\u2019 2024 digital marketing strategies should include a focus on both LinkedIn and Facebook.<\/p>\n\n\n\n

    7: Lead generation through blogging<\/strong><\/h2>\n\n\n\n

    Blogs help brands get 67% more leads<\/em><\/p>\n\n\n\n

    Brands that have blogs produce 67% more leads than those that don’t have blogs. Blogging remains effective<\/a> in generating leads because it is a great way for businesses to increase their online presence and showcase their expertise to potential clients.<\/p>\n\n\n\n

    So, keep your blog active and try to consider how you can use them to give your audience the information they\u2019re looking for, as well as for your SEO strategy.<\/p>\n\n\n\n

    8: <\/strong>Email newsletters<\/strong><\/a> as a preferred content format<\/strong><\/h2>\n\n\n\n

    81% of B2B marketers prioritize email newsletters<\/em><\/p>\n\n\n\n

    Over 81% of B2B marketers say their most-used form of content marketing is email newsletters. Emails are a preferred content format because they are easy to use and distribute. They are also great mediums for sharing white papers, case studies<\/a>, and other marketing collateral.<\/p>\n\n\n\n

    Email newsletters are easy to automate, personalize, and track, making them efficient.<\/p>\n\n\n\n

    9: Mobile opens for B2B emails<\/strong><\/h2>\n\n\n\n

    55% of emails are opened on mobile devices<\/em><\/p>\n\n\n\n

    Today, a significant number of users prefer opening their emails on mobile devices. With 55% percent of emails being read on mobile, it’s important to prioritize mobile-friendly email design. Catering to user preferences in this way will support the success of your 2024 digital marketing strategy.<\/p>\n\n\n\n

    Interactive features such as videos and infographics can make your email newsletters more impactful. They can grab and maintain the attention of your recipients. Overall, it\u2019s important to offer valuable content in your emails, to prevent users from looking for the \u2018Unsubscribe\u2019 button.<\/p>\n\n\n\n

    10: Buyer information needs across the purchase cycle<\/strong><\/h2>\n\n\n\n

    81% of buyers want technical information early on, and 61% want pain points prioritized in the middle of the sales process<\/em><\/a><\/p>\n\n\n\n

    During the B2B sales process, it\u2019s important to include technical information, pain points, and compelling closing content. But what\u2019s the right blend, and when should you emphasize each one? Here\u2019s what the stats suggest:<\/p>\n\n\n\n