{"id":1346,"date":"2019-08-23T11:21:40","date_gmt":"2019-08-23T11:21:40","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?p=1346"},"modified":"2022-07-05T07:19:19","modified_gmt":"2022-07-05T07:19:19","slug":"animation-in-website-design-why-you-need-it-and-when-to-use-it","status":"publish","type":"post","link":"https:\/\/www.chittlesoft.com\/blog\/animation-in-website-design-why-you-need-it-and-when-to-use-it\/","title":{"rendered":"Animation in Website Design: Why you Need it and When to Use it"},"content":{"rendered":"\n
\"Animation<\/figure>\n\n\n\n


When you hear \u201canimation\u201d, what\u2019s the first thing that comes to mind? It could be a scene from one of your favorite movies, a recent YouTube video you watched, or a <\/span>social media ad<\/span><\/a> that popped up on your feed.   <\/span><\/p>\n\n\n\n

However, as a <\/span>professional design team<\/span><\/a> will tell you, the countless animations users barely notice are the ones that can have the most impact on their experiences\u2014<\/span>micro-animations<\/b><\/a>. <\/span><\/p>\n\n\n\n

Micro-animations and interaction<\/b> play a major role in UX design today. These small, functional animations around menus, buttons, links, notifications, scrollbars, etc., help make user interfaces more interesting and, more importantly, easier to use. <\/span><\/p><\/blockquote>\n\n\n\n

Why use <\/b>animation in website design<\/b><\/h3>\n\n\n\n

Expertly integrated into the apps and websites we interact with, micro-animations and interactions can improve navigation, enrich the user experience, and make the entire experience more rewarding.<\/span><\/p>\n\n\n\n

Read: <\/b>Grow your business and brand with Chittlesoft\u2019s website design expertise<\/b><\/a><\/p>\n\n\n\n

With <\/span>animation in website design<\/span>, you can better engage users and eventually encourage them to respond to your call-to-action. <\/span><\/p>\n\n\n\n

Wondering where to start? Keep reading to learn when to use <\/span>animation in website design<\/span>, as well as when you should avoid it. <\/span><\/p>\n\n\n\n

When to use <\/b>animation in website design<\/b><\/h3>\n\n\n\n

1. Point users towards a specific action with micro-interactions<\/mark><\/strong><\/b><\/span><\/p>\n\n\n\n

A great example of what users are looking for in a micro-interaction is Facebook Messenger\u2019s thumbs up\/emoji-expanding feature.<\/span><\/p>\n\n\n\n

As the user holds down the thumbs up, it expands, allowing the user to control the size of the emoji they send. It offers feedback, direct manipulation (a human-computer interaction style), and an instantly visible outcome of their action.<\/span><\/p>\n\n\n

\n
\"\"
Image source: Tech Advisor<\/figcaption><\/figure><\/div>\n\n\n

This kind of <\/span>animation in website design<\/span> makes interaction with your website more comfortable, directs the user\u2019s attention, and helps create a more rewarding user experience, like so: <\/span><\/p>\n\n\n

\n
\"Swipe
\u2018Swipe to Delete\u2019 by Hoang Nguyen<\/figcaption><\/figure><\/div>\n\n\n

2. Reveal more information with mouseover or hover effects<\/mark><\/strong><\/b><\/span><\/p>\n\n\n\n

Here, hovering over one spot reveals additional information on the screen. This is a great way to build curiosity while keeping your page uncluttered. <\/span><\/p>\n\n\n\n

This effect allows users to get more information on what they\u2019re interested in just by hovering over something, such as an image or design element.<\/span><\/p>\n\n\n\n

When users notice that a design element responds when they hover over them\u2014by changing color or moving, for example\u2014they instantly understand how to interact with your website and find what they\u2019re looking for.<\/span><\/p>\n\n\n\n

When well-planned and well-designed, <\/span>animation in website design<\/span> can make the user experience effortless, delightful, and engaging. <\/span><\/p>\n\n\n

\n
\"Hover
\u2018Hover Interaction\u2019 by Rami Martinov<\/figcaption><\/figure><\/div>\n\n\n

3. Show progress with loading animations <\/mark><\/strong><\/b><\/span><\/p>\n\n\n\n

In an ideal world, there would be no waiting around for things to load, and we\u2019d be able to move between pages and screens without any delay.<\/span><\/p>\n\n\n\n

But, in reality, even with processing getting faster, there are moments where you require your user to wait while an action is completed. <\/span><\/p>\n\n\n\n

You don\u2019t want your user to abandon ship out of frustration, and that\u2019s when an engaging animation can help\u2014it can keep them entertained while reassuring them that progress is being made.<\/span><\/p>\n\n\n\n

There may be other places on your website where you anticipate moments of frustration for your users. In those places, <\/span>animation in website design<\/span> can have a significant, positive impact on their experience and your results! <\/span><\/p>\n\n\n

\n
\"Loading
\u2018Loading Animation\u2019 by Yup Nguyen<\/figcaption><\/figure><\/div>\n\n\n

4. Draw attention to CTA buttons with Pure CSS animations<\/mark><\/strong><\/b><\/span><\/p>\n\n\n\n

Picture it: your users are moving swiftly along the route you planned out for them, with your website design elements cheering them on. You want to draw them towards the finish line: your CTA button. <\/span><\/p>\n\n\n\n

And no, we\u2019re not suggesting any as loud as neon signs; to point users in the right direction, all you need is some subtle, creative<\/span> animation in website design<\/span> to capture their attention (and some new leads!). Pure CSS animation can help you deliver just that.<\/span><\/p>\n\n\n\n

Pure CSS is a lightweight framework that developers use to create responsive websites and apps. It allows for animations to be quick and sleek, inviting the user to interact with them.<\/span><\/p>\n\n\n\n