{"id":1556,"date":"2019-12-24T05:24:00","date_gmt":"2019-12-24T05:24:00","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?p=1556"},"modified":"2024-07-30T06:07:11","modified_gmt":"2024-07-30T06:07:11","slug":"why-your-clients-would-love-a-new-year-greetings-video","status":"publish","type":"post","link":"https:\/\/www.chittlesoft.com\/blog\/why-your-clients-would-love-a-new-year-greetings-video\/","title":{"rendered":"Why your Clients Would Love a New Year Greetings Video"},"content":{"rendered":"\n
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Keeping a close eye on your competitors to protect your business is smart, but it turns out they might not be the biggest threat to your customer retention\u2014you could be hurting your business by skipping simple, appreciative gestures like sending out New Year greetings for clients.<\/p>\n\n\n\n

Studies show that 68% of customers leave, not because they\u2019ve found a better option elsewhere, but because of perceived indifference on the part of the company.1<\/sup><\/p>\n\n\n\n

Neglecting to make your customers feel valued can cost you important business, and that\u2019s why your company needs to make strong customer appreciation efforts. One great way to do that is with a New Year greetings video. <\/p>\n\n\n\n

While you could send out a card with a static image, it may not be as impactful as a video could be. Here are some ways your New Year greetings video can remind your customers that you value them:<\/p>\n\n\n\n

1. An uplifting recap of the year gone by<\/strong><\/strong><\/h3>\n\n\n\n

For customers who have shared in your journey over the past year, a quick recap of the highlights can help remind them of your achievements, while doing a little promo for you. <\/p>\n\n\n\n

Content Tip: <\/mark>
<\/strong>In New Year greetings for clients, considering informing them about:
1. Exciting new products or services
2. Awards or achievements
3. How your organization has grown
4. CSR activities
5. New experts that have joined your team<\/p>\n\n\n\n

Be strategic when it comes to your New Year greetings for clients\u2014they can serve as a summary of your top company updates of the past year and inspire confidence in your organization.<\/p>\n\n\n\n

2. An exciting trailer for the next year<\/strong><\/strong><\/h3>\n\n\n\n

If you\u2019re planning a new product launch, opening new offices, or announcing an exciting new partnership in the coming year, your New Year greetings video could include a teaser.<\/p>\n\n\n\n

Content tip:
<\/mark><\/strong>Give your existing customers a hint about the good things to come\u2014it\u2019ll renew their interest in your business, while also making them feel included in your plans.<\/p>\n\n\n\n

3. A heartfelt message straight from the team<\/strong><\/strong><\/h3>\n\n\n\n

Perhaps it\u2019s finally time to introduce your customers to the people who work hard to keep them happy! <\/p>\n\n\n\n

Including a message from the team in your New Year greetings for clients will make it feel more heartfelt. It\u2019s an excellent opportunity to show a little personality and make your customer feel appreciated.<\/p>\n\n\n\n

4. A peek into the industry\u2019s future <\/strong><\/strong><\/h3>\n\n\n\n

If the warm and fuzzy route isn\u2019t for you, you could make your video factually interesting for your customer. <\/p>\n\n\n\n

In your New Year greetings for clients, you can answer some of the questions they might have, such as what your predictions are for the future of the industry. 
If you want to provide value and highlight services that can help clients achieve their goals in the new year, consider the explainer video approach.<\/p>\n\n\n\n

An explainer video<\/mark><\/strong> is a short marketing video that shows your target audience how your products and services work, and how they can benefit from them.<\/em><\/p>\n\n\n\n

Read: <\/strong>How to use videos to improve your results & ROI<\/strong><\/a><\/p>\n\n\n\n

Your New Year greetings for clients can show them:<\/p>\n\n\n\n