{"id":1590,"date":"2019-12-31T06:40:00","date_gmt":"2019-12-31T06:40:00","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?p=1590"},"modified":"2023-03-24T11:09:14","modified_gmt":"2023-03-24T11:09:14","slug":"10-new-years-resolutions-for-your-b2b-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.chittlesoft.com\/blog\/10-new-years-resolutions-for-your-b2b-marketing-strategy\/","title":{"rendered":"10 New Year\u2019s Resolutions for your B2B Marketing Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"342\" data-id=\"9896\" src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img.jpg\" alt=\"\" class=\"wp-image-9896\" srcset=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img.jpg 770w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img-300x133.jpg 300w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img-768x341.jpg 768w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img-155x69.jpg 155w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Main-Banner-Img-150x67.jpg 150w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>When you think of a B2B buyer, do you picture:<br>A) A senior professional a couple of decades into their career<br>B) A millennial<\/p>\n\n\n\n<p>If you picked B, you\u2019re closer to the truth.&nbsp;<\/p>\n\n\n\n<p>A study by Merit says that around \u201c73% of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies\u201d.&nbsp;<\/p>\n\n\n\n<p>If your buyers are getting younger, your B2B marketing strategy will need a little refreshing. With that in mind, here are 10 New Year\u2019s resolutions we recommend for your B2B marketing strategy:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Look to B2C marketers for inspiration<\/strong><\/h2>\n\n\n\n<p>Younger buyers are bringing in new expectations. They\u2019re used to being engaged and entertained, and will respond better to communication that keeps it light, interesting, and quick.\u00a0<\/p>\n\n\n\n<p>Your challenge will be to communicate your specific USPs while giving them an experience similar to what B2C marketers give them. Look at popular B2C campaigns and see how you can incorporate more of that spirit into your B2B marketing strategy.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/yumpic_food_07-08_v1.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Instagram Feed SVG animation by XPLAI<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Do what you\u2019ve been putting off \u2013 <\/strong><a class=\"blueunderline\" href=\"https:\/\/www.chittlesoft.com\/solutions\/explainer-video-company.html\"><strong>invest in video<\/strong><\/a><\/h2>\n\n\n\n<p>Like many of your personal new year\u2019s resolutions, you might find this one on the list again for 2023. For many organizations, a strong video strategy is like one of those good habits you know will up your game but requires commitment.<\/p>\n\n\n\n<p>Just as you review your progress and set new personal development resolutions for the year, assess your video strategy and see how you can take it to the next level.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/78e7383c880b05019a5c049c28d45c62.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Making The Perfect Video by Studiotale<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Try a new email marketing tool<\/strong><\/h2>\n\n\n\n<p>MailChimp, SendInBlue, GetResponse, and ConvertKit are some popular tools for both executing and analyzing email marketing campaigns. And there are plenty of others. Do a little research based on your budget and requirements and see what options could help you level up your email marketing.<\/p>\n\n\n\n<p>Explore different tools and their capabilities to see which ones will give you insights you can action.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.dribbble.com\/users\/1123084\/screenshots\/6166904\/preview_2x.png\" alt=\"SaaS Marketing Platform email tool complex app desktop web ux ui marketing saas\"\/><figcaption class=\"wp-element-caption\"> <em>Marketing Platform by Alex Kataev<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Be more generous with your social media budget<\/strong><\/h2>\n\n\n\n<p>B2B sale cycles being long, social media isn\u2019t always a priority for B2B companies. However, if you\u2019re looking just at the direct leads, you may be missing out on major brand recognition benefits. Invest in long-term branding efforts and reconsider how you\u2019re calculating your social ROI.<\/p>\n\n\n\n<p>Want to connect with your online audience? <a href=\"https:\/\/www.chittlesoft.com\/services\/social-media-design.html\">Boost social media engagement<\/a> with creative, on-brand videos, infographics, banners, and more.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/3.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Digital Marketing Animation by Permadi Satria Dewanto<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Keep up with the trends<\/strong><\/h2>\n\n\n\n<p>Your calendar might be full of event and product promotions, leaving little room for other types of engaging content. However, it\u2019s important not to overlook trending topics and what\u2019s going on in the world when you create your marketing content.&nbsp;<\/p>\n\n\n\n<p>Publish meaningful content that connects with what\u2019s on your audience\u2019s mind at that moment.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">To craft high-ROI,<\/mark> <\/strong><a href=\"https:\/\/www.chittlesoft.com\/industries-we-serve.html\"><strong>industry-relevant messaging and visuals<\/strong><\/a><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">, our creative team works with your SMEs, sales &amp; marketing leads, and other experts.<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Trending by Ryan Duffy<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Start important conversations<\/strong><\/h2>\n\n\n\n<p>Just as it\u2019s important to comment on the trends, it\u2019s important to invite your audience to weigh in on what matters to them. What are they looking for? What problems can you solve for them?<\/p>\n\n\n\n<p>Social media affords you an excellent opportunity to uncover valuable insights and real consumer problems. From there, it\u2019s important to listen and respond.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble_comment__converted__-_converted_with_clipchamp.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>New Comment by Chetan Potnuru<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Get personal<\/strong><\/h2>\n\n\n\n<p>This applies to everything from how you begin an email to the specific products you recommend. Keep in mind that people are used to brands knowing more about them than they might like. Now, it feels odd to receive an irrelevant piece of content or be spoken to as if you\u2019re a recipient of a mass email.\u00a0<\/p>\n\n\n\n<p>To meet your audience\u2019s expectations, your brand should strive to deliver personalized experiences.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/animatic-3.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Targeted by Devon Moodley<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Give AI a try<\/strong><\/h2>\n\n\n\n<p>Despite its tremendous power, AI is seriously underutilized today, even as the benefits of data-driven decisions abound. It can improve your B2B marketing strategy and execution\u2014from your email marketing efforts to your social media activity to enhancing the user experience (UX). You may learn something simple yet powerful such as when to dispatch your email or what subject line to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-1024x768.gif\" alt=\"\" class=\"wp-image-1596\" srcset=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-1024x768.gif 1024w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-300x225.gif 300w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-768x576.gif 768w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-1536x1152.gif 1536w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/image_processing20191016-9132-2i0p7q-155x116.gif 155w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <em>Talent Acquisition Accelerated by Csilla Gyarfas<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Do your research on account-based marketing<\/strong><\/h2>\n\n\n\n<p>A growing trend, ABM entails focusing on winning over specific accounts. To incorporate this into your B2B marketing strategy, you will need to identify those accounts, finding an efficient way to do that. Then, you will need an outreach strategy and nurturing processes.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2019\/12\/cd_projectnav_menus2.mp4\"><\/video><figcaption class=\"wp-element-caption\"> <em>Client Dashboard by Ayana Campbell Smith<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Go lean<\/strong><\/h2>\n\n\n\n<p>There\u2019s no denying it, it can feel like there are too many options and \u201cmust-dos\u201d to keep up with. Just as your audience has to contend with information overload, you have to work your way through the options and find what will serve you best.&nbsp;<\/p>\n\n\n\n<p>Choose carefully, considering your business goals, your audience behavior and expectations, and your resources. Settle on a strategy that makes sense for you and see it through.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.dribbble.com\/users\/1175433\/screenshots\/5337413\/delat-dribble_5_2x.png\" alt=\"Digital Planning graphics icons ux ui draw vector brand identity branding design illustration\"\/><figcaption class=\"wp-element-caption\"> <em>Digital Planning by Daria<\/em> <\/figcaption><\/figure><\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">Where to start: Create a consolidated, formal plan<\/mark><\/strong><\/p>\n\n\n\n<p>Keep in mind that around 33% of B2B companies still don\u2019t have a formal marketing strategy in place\u2014just by developing one, you can do better and prevent missed opportunities.<\/p>\n\n\n\n<p>A formal B2B marketing strategy provides a roadmap for success. It outlines goals, target audience segments, messaging, tactics, and metrics for success.&nbsp;<\/p>\n\n\n\n<p>In today&#8217;s competitive business landscape, not having a formal B2B marketing strategy can cause you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Waste valuable time and resources on ineffective tactics<\/li>\n\n\n\n<li>Miss out on important opportunities<\/li>\n\n\n\n<li>Fail to effectively reach and engage with your target audience<\/li>\n\n\n\n<li>Repeat mistakes, without documentating ideas explored<\/li>\n<\/ul>\n\n\n\n<p>By taking the time to develop a formal strategy, businesses can ensure that their marketing efforts are aligned with their overall business objectives, and can measure and adjust their efforts to achieve maximum ROI.&nbsp;<\/p>\n\n\n\n<p>Ultimately, a formal and regularly updated B2B marketing strategy is essential for driving growth, building brand awareness, and achieving long-term success.<\/p>\n\n\n\n<p>As you refresh your strategy, remember to refresh your B2B marketing collateral as well. We can help you with that; <a href=\"https:\/\/www.chittlesoft.com\/contactus.html\"><strong>start here<\/strong><\/a>.<br><br>We wish you all the best with your B2B marketing strategy in the new year!<\/p>\n\n\n\n<style>\n.row {\n  display: flex;\n}\n.row .col {\n  flex: 1;\n}\n.nav .nav-item\n{\n      padding-bottom: 10px;\n}\n\n\/* Accordion styles *\/\n.tabs {\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 4px 4px -2px rgba(0, 0, 0, 0.5);\n}\n\n.tab {\n  width: 100%;\n  color: white;\n  overflow: hidden;\n}\n.tab-label {\n  display: flex;\n  justify-content: space-between;\n  padding: 1em;\n  background: #2c3e50;\n  font-weight: bold;\n  cursor: pointer;\n  \/* Icon *\/\n}\n.tab-label:hover {\n  background: #1a252f;\n}\n.tab-label::after {\n  content: \"\u276f\";\n  width: 1em;\n  height: 1em;\n  text-align: center;\n  transition: all 0.35s;\n}\n.tab-content {\n  max-height: 0;\n  padding: 0 1em;\n  color: #2c3e50;\n  background: white;\n  transition: all 0.35s;\n}\n.tab-close {\n  display: flex;\n  justify-content: flex-end;\n  padding: 1em;\n  font-size: 0.75em;\n  background: #2c3e50;\n  cursor: pointer;\n}\n.tab-close:hover {\n  background: #1a252f;\n}\n\ninput:checked + .tab-label {\n  background: #1a252f;\n}\ninput:checked + .tab-label::after {\n  transform: rotate(90deg);\n}\ninput:checked ~ .tab-content {\n  max-height: 100%;\n  padding: 1em;\n}\n.FAQS-section{\n  display: none;\n}\n<\/style>\n<div class=\"row\">\n  <div class=\"col\">\n    <div class=\"tabs\">\n      <div class=\"tab\">\n        <input type=\"checkbox\" id=\"FAQsBlock\" class=\"FAQS-section\">\n        <label class=\"tab-label\" for=\"FAQsBlock\">FAQs:<\/label>\n        <div class=\"tab-content\">\n          <ul class=\"\">              \n            <div class=\"nav-item\">\n\n                <h3>1. What&#8217;s the difference between B2B and B2C marketing?<\/h3>\n\n                <p>B2B marketing targets other businesses, while B2C marketing targets individual consumers. B2B marketing often involves longer sales cycles and more complex purchasing decisions, while B2C marketing typically focuses on emotional appeals and impulse purchases. <\/p>\n\n                <p>A B2B marketing strategy tends to prioritize building relationships and delivering value through content and thought leadership.<\/p>\n\n            <\/div>\n\n            <div class=\"nav-item\">\n                <h3>2. What are some key types of B2B marketing collateral?<\/h3>\n\n                <p> B2B marketing collateral includes white papers, case studies, e-books, infographics, webinars, and product demos. These materials are designed to educate potential customers on your products and services, showcase your expertise, and provide valuable insights. <\/p>\n<p> Having a variety of <a href=\"https:\/\/www.chittlesoft.com\/services\/marketing-collateral.html\">marketing collateral<\/a> ensures that you can target different stages of the buying process and appeal to different types of decision-makers. <\/p>\n            <\/div>    \n\n            <div class=\"nav-item\">\n                <h3>3. What are some tips for a good B2B marketing strategy in the IT industry?<\/h3>\n\n                <p> This entails creating high-quality content that showcases your expertise, partnering with industry influencers, and offering personalized solutions to clients. Additionally, using social media and SEO tactics can help increase visibility and attract new leads. <\/p>\n            <\/div>  \n          <\/ul>\n        <\/div>\n      <\/div>      \n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<style>\n.row {\n  display: flex;\n}\n.row .col {\n  flex: 1;\n}\n.nav .nav-item\n{\n      padding-bottom: 10px;\n}\n\n\/* Accordion styles *\/\n.tabs {\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 4px 4px -2px rgba(0, 0, 0, 0.5);\n}\n\n.tab {\n  width: 100%;\n  color: white;\n  overflow: hidden;\n}\n.tab-label {\n  display: flex;\n  justify-content: space-between;\n  padding: 1em;\n  background: #2c3e50;\n  font-weight: bold;\n  cursor: pointer;\n  \/* Icon *\/\n}\n.tab-label:hover {\n  background: #1a252f;\n}\n.tab-label::after {\n  content: \"\u276f\";\n  width: 1em;\n  height: 1em;\n  text-align: center;\n  transition: all 0.35s;\n}\n.tab-content {\n  max-height: 0;\n  padding: 0 1em;\n  color: #2c3e50;\n  background: white;\n  transition: all 0.35s;\n}\n.tab-close {\n  display: flex;\n  justify-content: flex-end;\n  padding: 1em;\n  font-size: 0.75em;\n  background: #2c3e50;\n  cursor: pointer;\n}\n.tab-close:hover {\n  background: #1a252f;\n}\n\ninput:checked + .tab-label {\n  background: #1a252f;\n}\ninput:checked + .tab-label::after {\n  transform: rotate(90deg);\n}\ninput:checked ~ .tab-content {\n  max-height: 100%;\n  padding: 1em;\n}\n\n<\/style>\n<div class=\"row\">\n  <div class=\"col\">\n    <div class=\"tabs\">\n      <div class=\"tab\">\n        <input type=\"checkbox\" id=\"chck1\">\n        <label class=\"tab-label\" for=\"chck1\">Key References:<\/label>\n        <div class=\"tab-content\">\n          <ul class=\"\">              \n            <li class=\"nav-item\">\n                 Time to Rethink the B2B Buyer Journey\n                <a href=\"https:\/\/www.foleon.com\/blog\/b2b-buyer-journey\" target=\"_blank\" rel=\"noopener\">https:\/\/www.foleon.com\/blog\/b2b-buyer-journey<\/a>\n            <\/li>\n            <li class=\"nav-item\">\n                 Three Mindflaying Facts About AI For B2B Marketers \n                 <a href=\"https:\/\/www.forrester.com\/blogs\/three-mindflaying-facts-about-ai-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forrester.com\/blogs\/three-mindflaying-facts-about-ai-for-b2b-marketers\/<\/a>\n            <\/li>    \n            <li class=\"nav-item\">\n                 150 B2B Marketing Statistics for 2023: Which Will Shape Your Strategy?\n                 <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/b2b-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webfx.com\/blog\/marketing\/b2b-marketing-statistics\/<\/a>\n            <\/li>   \n            <li class=\"nav-item\">\n                 Freepik\n                <a href=\"https:\/\/www.freepik.com\/free-photo\/young-team-leader-big-corporation-briefing-coworkers-pointing-graph-meeting-corporate-staff_16005854.htm\" target=\"_blank\" rel=\"noopener\">Image by DCStudio<\/a> on Freepik\n            <\/li>                                                              \n          <\/ul>\n        <\/div>\n      <\/div>      \n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think of a B2B buyer, do you picture:A) A senior professional a couple of decades into their careerB) A millennial If you picked B, you\u2019re closer to the truth.&nbsp; A study by Merit says that around \u201c73% of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies\u201d.&nbsp; If [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[131],"class_list":["post-1590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-b2b-marketing"],"_links":{"self":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=1590"}],"version-history":[{"count":7,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1590\/revisions"}],"predecessor-version":[{"id":10244,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/1590\/revisions\/10244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/media\/9897"}],"wp:attachment":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=1590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=1590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}