{"id":353,"date":"2018-07-18T08:08:25","date_gmt":"2018-07-18T08:08:25","guid":{"rendered":"https:\/\/www.chittlesoft.com\/blog\/?p=353"},"modified":"2022-07-27T11:17:53","modified_gmt":"2022-07-27T11:17:53","slug":"how-print-marketing-can-help-you-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.chittlesoft.com\/blog\/how-print-marketing-can-help-you-grow-your-business\/","title":{"rendered":"How Print Marketing Can Help You Grow Your Business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size.jpg\" alt=\"\" class=\"wp-image-8811\" width=\"951\" height=\"422\" srcset=\"https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size.jpg 770w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size-300x133.jpg 300w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size-768x341.jpg 768w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size-155x69.jpg 155w, https:\/\/www.chittlesoft.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-Main-Banner-size-150x67.jpg 150w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/figure>\n\n\n\n<p>If you\u2019re looking to make your marketing strategy more effective, the solution might just be a classic\u2014print marketing.&nbsp;<\/p>\n\n\n\n<p>While digital marketing may be the primary focus for marketing teams today, print marketing still has a lot to offer, and can complement digital strategies well. So, an optimal combination of digital and print media could help you meet your marketing objectives faster and more efficiently.&nbsp;<\/p>\n\n\n\n<p>Since print marketing is now being used much less today, it has the advantage of catching more attention when used strategically. Keep reading to learn why you should leverage print marketing to grow your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong><strong>It\u2019s effective when you require immediate action<\/strong><\/strong><\/h2>\n\n\n\n<p>When you want your audience to respond quickly to an event invitation or claim a special offer within a short timeframe, print marketing can complement your digital strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">When promoting events<\/mark><\/strong> <\/h3>\n\n\n\n<p>Try using physical invites for your events. At a time when digital invites via email and social media are common, you can stand out by sending a physical invite for    your event. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\"><strong>Creates a physical experience:<\/strong> <\/mark>Even the act of opening the physical envelope and holding the invite is an engaging process that people will appreciate, and this may increase the chances of them attending your event.\u00a0<\/li><li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">Textures and design elements can be delightful:<\/mark> <\/strong>Using interesting physical design elements and textures can draw more attention to the invite and make it a pleasure to read.\u00a0<\/li><li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">Can be personalized:<\/mark> <\/strong>Today, personalization has become the norm, where we expect even simple marketing emails to address us by name and be tailored to our preferences. Similarly, physical invites can be created for subgroups or individuals with a personal touch.<\/li><\/ul>\n\n\n\n<p>And the best part is, these printed invites don\u2019t have to be used in isolation\u2014you can link it to your digital strategy. This can be done through QR codes or NFC technology, directing people to a webpage where they can RSVP.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\">Read more on<\/mark> <\/strong><a href=\"https:\/\/www.chittlesoft.com\/services\/event-communication.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>creating event buzz that lasts<\/strong><\/a><\/p>\n\n\n\n<p>Combining print and digital media creatively, with <a href=\"https:\/\/www.chittlesoft.com\/\">good design and content<\/a>, can turn an invitation into a memorable experience, making it effective and impressive.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For special offers and seasonal sales<\/strong><\/h3>\n\n\n\n<p>Print marketing can help you communicate timely discounts and offers for holiday and festive seasons. Coupons and discounts that contain unique codes can be gifted to customers in print form, and even personalized.<\/p>\n\n\n\n<p>When customers claim these codes, you can obtain valuable information on their preferences, which can help you further refine your marketing strategy.<\/p>\n\n\n\n<p>Special URLs can also be created and included on print materials, directing people to a specific page of your website to find more information. From there, users can make a purchase with just a few clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. It can convey important information in an aesthetically pleasing way<\/strong><\/h2>\n\n\n\n<p>Increasingly, users prefer concise, visually-appealing content that conveys a message efficiently and effectively, without demanding too much of their focus. Print media can help you do that\u2014you can say more with strategic design and content using printing techniques by <a href=\"https:\/\/www.chittlesoft.com\/services\/graphic-design.html\">creative design experts<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e1e0e0\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neeon-button-dark-gray-color\"><strong>Inspiration for using print materials creatively<\/strong><\/mark><br><br>\u2022 Three-dimensional indenture, wood sculpture, handmade prints, and lino cutting are some effective techniques that can be used to hold people\u2019s attention<br>\u2022 With golden embossing, colors on lamination material, and gloss lamination, you can highlight important parts of the content and communicate information effectively<br>\u2022 The texture of the material along with the design used in print media will help you get people\u2019s attention\u2014for example, recycled and used paper is not commonly found, and can make a strong impact, showing support for green initiatives<br><br>These unique techniques and design elements can provide an experience vastly different from digital marketing, helping your brand stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. It has great credibility and reach<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>People trust print<\/strong><\/h3>\n\n\n\n<p>While print media numbers seem to be dropping, it\u2019s not true that they\u2019re dying. In fact, many consumers today still trust print ads in magazines and newspapers more than they do online ads.<\/p>\n\n\n\n<p>Many prefer print ads to annoying and intrusive pop-ups. Digital advertising is getting increasingly sophisticated and relevant, but recent surveys suggest that people will still stop to look at and consider a good print ad when they come across one.<\/p>\n\n\n\n<p>And this doesn\u2019t mean older generations alone\u2014studies say Gen-Z are also interested in consuming offline media such as print magazines when they want to unplug, being affected by digital fatigue as well.<\/p>\n\n\n\n<p>Interestingly, direct mail has a 37% higher open rate than email marketing, which suggests people do read their mail!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Print is accessible to more people<\/strong><\/h3>\n\n\n\n<p>In the context of India, for example, a large percentage of people don\u2019t have access to news online and so consume print media, which is widely distributed and inexpensive.&nbsp;<\/p>\n\n\n\n<p>So, for certain organizations looking to reach wide audiences, publishing announcements and ads in print makes sense.<\/p>\n\n\n\n<p>Newspapers also communicate events relevant to specific regions, so newspaper ads in local papers can help you reach the right local audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Print can promote luxury goods to the right audience globally<\/strong><\/h3>\n\n\n\n<p>Magazines typically have distinct audiences, with readers who share certain interests and consumer preferences. So, a high-end brand advertising their products to a niche yet global audience could also benefit from print marketing\u2014their ads can reach the right people in various parts of the world at the same time.<\/p>\n\n\n\n<p>Because well-established magazines are typically run by experts in their respective fields, their credibility can encourage readers to view your brand positively as well.<\/p>\n\n\n\n<p>While greater investment in digital marketing is necessary for businesses today, they can still tap into the power of print marketing to create effective integrated marketing strategies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. It can help boost brand recall<\/strong><\/h2>\n\n\n\n<p>From the customer\u2019s perspective, print media marketing provides a different experience from digital marketing. Typically, print gives people a chance to pause and consume information without distractions.&nbsp;<\/p>\n\n\n\n<p>For example, at a big event, people may stop to read a brochure at an event booth. Similarly, when they pick up a newspaper, there are no notifications, links, or incoming messages to distract them from what they\u2019re reading.&nbsp;<\/p>\n\n\n\n<p>There is also the physical experience of receiving mail, which requires them to open packages, unfold paper, turn pages, etc., which becomes more memorable for a customer than a fleeting social media ad.&nbsp;<\/p>\n\n\n\n<p>Traditional marketing also includes merchandise and gifts that can boost brand loyalty, such as keychains, shirts, cups, bottles, pens, and other forms of merchandise. Since these objects are practical and can be used daily, they work as subtle and effective ways to market your firm and improve brand recall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. It can direct traffic to your digital collateral<\/strong><\/h2>\n\n\n\n<p>Linking your print media to digital media can help you grow your online presence. For example, consumers who come across your company in a newspaper ad can follow a link or QR code to reach your website, social media profiles, and more. From there, with <a href=\"https:\/\/www.chittlesoft.com\/services\/content-writing.html\" target=\"_blank\" rel=\"noreferrer noopener\">impactful digital content<\/a> and design, you can turn users into customers and fans.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. It may delight customers in a post-COVID world<\/strong><\/h2>\n\n\n\n<p>While the COVID-19 pandemic accelerated companies\u2019 digitalization and digital marketing efforts, it also contributed to an increased demand for direct mail, outdoor signage, and creative brand packaging as online shopping grew.&nbsp;<\/p>\n\n\n\n<p>Print and other forms of tangible marketing collateral also help you establish a connection with customers who otherwise interact with you purely online. Today, with so many of us working and making purchase decisions online in isolation, a brand seeking to make an offline connection stands out.&nbsp;<\/p>\n\n\n\n<p>Adding print marketing such as sending coupons, free gifts, and brochures on related products\u2014with online shopping deliveries or on their own\u2014can make you memorable and support your branding and marketing efforts.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From \u201cPrint vs. Digital\u201d to \u201cPrint <em>for <\/em>Digital\u201d<\/strong><\/h2>\n\n\n\n<p>For a long time, digital and print were seen as separate and even opposing marketing approaches. But over the years, the benefits of integrated marketing strategies have become clear. Together, they can attract and retain customers, and help your business and brand grow.<br>Whether print or digital, it\u2019s essential to present your target audience with compelling content and design that resonates with them. At Chittlesoft, our creative experts can help you create sales and marketing collateral\u2014both digital and print\u2014to help you get results. <a href=\"https:\/\/www.chittlesoft.com\/contactus.html\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a> to learn more.&nbsp;<\/p>\n\n\n\n<style>\n.row {\n  display: flex;\n}\n.row .col {\n  flex: 1;\n}\n.nav .nav-item\n{\n      padding-bottom: 10px;\n}\n\/* Accordion styles *\/\n.tabs {\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 4px 4px -2px rgba(0, 0, 0, 0.5);\n}\n.tab {\n  width: 100%;\n  color: white;\n  overflow: hidden;\n}\n.tab-label {\n  display: flex;\n  justify-content: space-between;\n  padding: 1em;\n  background: #2c3e50;\n  font-weight: bold;\n  cursor: pointer;\n  \/* Icon *\/\n}\n.tab-label:hover {\n  background: #1a252f;\n}\n.tab-label::after {\n  content: \"\u276f\";\n  width: 1em;\n  height: 1em;\n  text-align: center;\n  transition: all 0.35s;\n}\n.tab-content {\n  max-height: 0;\n  padding: 0 1em;\n  color: #2c3e50;\n  background: white;\n  transition: all 0.35s;\n}\n.tab-close {\n  display: flex;\n  justify-content: flex-end;\n  padding: 1em;\n  font-size: 0.75em;\n  background: #2c3e50;\n  cursor: pointer;\n}\n.tab-close:hover {\n  background: #1a252f;\n}\ninput:checked + .tab-label {\n  background: #1a252f;\n}\ninput:checked + .tab-label::after {\n  transform: rotate(90deg);\n}\ninput:checked ~ .tab-content {\n  max-height: 100%;\n  padding: 1em;\n}\n.FAQS-section{\n  display: none;\n}\n<\/style>\n<div class=\"row\">\n  <div class=\"col\">\n    <div class=\"tabs\">\n      <div class=\"tab\">\n        <input type=\"checkbox\" id=\"FAQsBlock\" class=\"FAQS-section\">\n        <label class=\"tab-label\" for=\"FAQsBlock\">FAQs:<\/label>\n        <div class=\"tab-content\">\n          <ul class=\"\">              \n            <div class=\"nav-item\">\n                <h3>1. Why is print marketing effective?<\/h3>\n                <p>Print marketing can help you reach both wide and specific audiences, based on the publication. For example, national newspapers reach a wide audience, but local newspapers and interest-based magazines reach specific audiences.<\/p>\n<p>Additionally, people still trust print ads over digital ads more, because they are believed to be better vetted. Also, once published, they cannot be modified, allowing for better accountability.<\/p>\n<p>Print marketing can also connect to your digital strategy, boosting awareness and traffic to your website and online profiles. <\/p>\n<p>Print marketing also offers a tangible, memorable experience that can improve brand recall, sales, and loyalty. <\/p>\n            <\/div>\n            <div class=\"nav-item\">\n                <h3>2. Is print marketing dying?<\/h3>\n                <p> While the popularity of digital marketing is increasing, and some print numbers are dropping, studies suggest that it is far from dying.<\/p>\n<p> People across generations still value print marketing and media in many forms, as it offers them a break from digital fatigue and can add a delightful tangible component to their interactions with brands.<\/p>\n<p> While people may still prefer to consume digital content, they still respond well to print marketing when used strategically and creatively.<\/p>\n<p> Print marketing can work well on its own, but it works best for business and brand growth as part of an integrated strategy. <\/p>\n            <\/div>    \n            <div class=\"nav-item\">\n                <h3>3. What are some types of print marketing materials?<\/h3>\n                <p> Print marketing extends beyond newspaper and magazine ads. Some examples are billboards, brochures, direct mail, posters and banners, merchandise and promotional items, window displays, and special offer coupons. <\/p>\n<p> These can offer a link or QR code to connect to a webpage, video, or social profile, to engage the audience and get better results. <\/p>\n\t\t\n          <\/ul>\n        <\/div>\n      <\/div>      \n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<style>\n.row {\n  display: flex;\n}\n.row .col {\n  flex: 1;\n}\n.nav .nav-item\n{\n      padding-bottom: 10px;\n}\n\n\/* Accordion styles *\/\n.tabs {\n  border-radius: 8px;\n  overflow: hidden;\n  box-shadow: 0 4px 4px -2px rgba(0, 0, 0, 0.5);\n}\n\n.tab {\n  width: 100%;\n  color: white;\n  overflow: hidden;\n}\n.tab-label {\n  display: flex;\n  justify-content: space-between;\n  padding: 1em;\n  background: #2c3e50;\n  font-weight: bold;\n  cursor: pointer;\n  \/* Icon *\/\n}\n.tab-label:hover {\n  background: #1a252f;\n}\n.tab-label::after {\n  content: \"\u276f\";\n  width: 1em;\n  height: 1em;\n  text-align: center;\n  transition: all 0.35s;\n}\n.tab-content {\n  max-height: 0;\n  padding: 0 1em;\n  color: #2c3e50;\n  background: white;\n  transition: all 0.35s;\n}\n.tab-close {\n  display: flex;\n  justify-content: flex-end;\n  padding: 1em;\n  font-size: 0.75em;\n  background: #2c3e50;\n  cursor: pointer;\n}\n.tab-close:hover {\n  background: #1a252f;\n}\n\ninput:checked + .tab-label {\n  background: #1a252f;\n}\ninput:checked + .tab-label::after {\n  transform: rotate(90deg);\n}\ninput:checked ~ .tab-content {\n  max-height: 100%;\n  padding: 1em;\n}\n\n<\/style>\n<div class=\"row\">\n  <div class=\"col\">\n    <div class=\"tabs\">\n      <div class=\"tab\">\n        <input type=\"checkbox\" id=\"chck1\">\n        <label class=\"tab-label\" for=\"chck1\">Key References:<\/label>\n        <div class=\"tab-content\">\n          <ul class=\"\">              \n            <li class=\"nav-item\">\n                 Print Magazines Aren\u2019t Dying and Here\u2019s Why\n                 <a href=\"https:\/\/www.walsworth.com\/blog\/print-magazines-arent-dying-and-heres-why\" target=\"_blank\" rel=\"noopener\"> https:\/\/www.walsworth.com\/blog\/print-magazines-arent-dying-and-heres-why<\/a>\n            <\/li>     \n            <li class=\"nav-item\">\n                 Gen Z Finds Stability by Embracing the Past\n                 <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/05\/24\/gen-z-finds-stability-by-embracing-the-past\/?sh=ba827c233c67\" target=\"_blank\" rel=\"noopener\"> https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/05\/24\/gen-z-finds-stability-by-embracing-the-past\/?sh=ba827c233c67<\/a>\n            <\/li>         \n            <li class=\"nav-item\">\n                 Print Marketing in a Post-Covid World\n                 <a href=\"https:\/\/blog.ironmarkusa.com\/print-marketing-post-covid-world\" target=\"_blank\" rel=\"noopener\"> https:\/\/blog.ironmarkusa.com\/print-marketing-post-covid-world <\/a>\n            <\/li>            \n            <li class=\"nav-item\">\n                 COVID-19 and digitalization: The great acceleration \n                 <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8437806\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8437806\/<\/a>\n            <\/li>   \n            <li class=\"nav-item\">\n                 Freepik\n                 <a href=\"https:\/\/www.freepik.com\/psd\/stationery-mock-up\" target=\"_blank\" rel=\"noopener\">Stationery mock up psd created by eightonesix &#8211; www.freepik.com<\/a>\n            <\/li>                   \n          <\/ul>\n        <\/div>\n      <\/div>      \n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to make your marketing strategy more effective, the solution might just be a classic\u2014print marketing.&nbsp; While digital marketing may be the primary focus for marketing teams today, print marketing still has a lot to offer, and can complement digital strategies well. So, an optimal combination of digital and print media could help [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[130],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-print-marketing"],"_links":{"self":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":16,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":8818,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions\/8818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/media\/8812"}],"wp:attachment":[{"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chittlesoft.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}