The effectiveness of e-learning

E-Learning Video

E-Learning works for everyone involved. The effectiveness of e-learning doesn’t lie in just the fact that there are reduced costs of production and communication, but also in the fact that this form of learning is what consumers prefer.

Some of the reasons that consumers prefer e-learning are:

1. It helps the target group retain information efficiently:

This form of learning makes a good first impression, with a content of good quality, by using elements that help in effective communication. It provides the target group with a good experience through various engaging methods such as using innovative storytelling techniques. This also includes the use of impressive and unique visuals to grab the attention of the people more effectively than text alone. It uses designs that are not only aesthetically appealing (through the use of appropriate color contrast etc.), but also those that serve the required purpose. Details of functioning of products can be depicted using animations. Visual representation of details can be given through multimedia presentations or simulations. Infographics used in e-learning videos provide a lot of information concisely and improve knowledge retention as well as recall. They use illustrations, depictions, and charts to show important patterns of a given aspect. Other engaging elements such as social learning activities, puzzles, and case studies are also used in e-learning. These elements help people make connections between the different pieces of information given – in order to form a holistic picture. This helps retain the information better.

2. Can be modified to suit individual convenience:

The content can be personalized to suit the context of the target group. Thus it can be made conducive to a person’s learning style. People can learn at a pace they are comfortable with, and at a time convenient to them, or when they feel the need to do so. People can skip the information that they already know, and revisit a particular piece of information a number of times if needed. Content can be updated over time, even while the course is available. This form of learning is especially convenient as it can be accessed by people from anywhere, at their convenience.
E-learning can increase the retention rate of a given content by between 25% and 60%, as compared to when the same content is learnt using a conventional method. Personalized feedback can be given to the person while the course is being done.

3. It is a collaborative platform:

E-learning can be given to people in various parts of the world simultaneously. Thus, it removes geographical barriers which otherwise exist in the case of traditional forms of learning. This can be useful in the context of corporates. E-learning provides a platform for people in various branches (in various parts of the world) of a given multinational corporate to learn and work towards a goal together. Ideas, information, and resources can be shared between various people in different places. A collaboration can also be done with other companies in various locations. Training can be provided in this context to solve relevant problems. There is also a means to contact staff, experts, and trainers from different parts of the world. It is an especially convenient form of learning for people who have a job that takes up the whole day and foreign students, among others.

4. Improves performance for employees:

More learning translates to employees gaining more relevant skills and knowledge. (Related to products and services, communication skills, among others). This can help them contribute greater output at work. This might lead to an increase in income for the employees. They will be able to make better-informed split-second decisions when needed. This can help in the efficient functioning of everyday business. Safety training can also be given to employees using e-learning, to prevent accidents, and minimize damage. It provides immediate feedback to employees that shows the areas that need to be further worked on. There is also an option to do the online training activity a number of times, which is a good way to improve performance.

E-learning also benefits the institute that wants to give its employees access to this resource in the following ways:

5. High return on investment for the company:

E-learning involves a lower cost of training employees, as compared to conventional learning. There is a fixed one time cost incurred by the company for this form of learning. It can be used as long as the information is relevant and required to be communicated. The high return on investment lies in the scalable nature of e-learning. Each time the e-learning tool is used for an additional group of people, the return on investment can increase. The cost for online corporate training is less than that of other methods of training. There is no printing material, on-site facilitator, furniture in the case of online training. There is also less infrastructure needed in the case of e-learning. Additionally, the costs of transport and living for the facilitators of the course are eliminated. McDonald’s saved over 5 million pounds and saw a 10% sales growth over 2 years when they used e-learning for training.

6. Improved employee retention:

With the use of e-learning, there is more incentive for the employees to stay in your company. It is a platform that provides employees an opportunities to learn and develop skills. Thus, employees get the satisfaction of greater career growth. This can help them contribute to the output of the company to a greater extent. Additionally, employees may also be able to train and support their co-workers.

7. Good for the environment:

The use of this tool helps firms enjoy an extra benefit of adopting eco-friendly practices. This adds to the moral practices that the company has undertaken, in addition to the corporate social responsibility activities done by them. There is no accommodation and travel involved in e-learning. Other resources such as paper, infrastructure and furniture are also used to a lesser extent. Thus, the carbon footprint from these aspects is reduced. There is no requirement of a physical space such as a campus. Thus, there is less consumption of resources as well as decreased generation of waste, as compared to traditional methods of learning. A study found that distance learning consumes an average of 90% less energy and produces 85% fewer CO2 emissions per student than conventional face-to-face courses that take place on campus. Thus, this can help companies take an additional step towards a sustainable framework of development.
E-learning works well for all the people involved and is what the target group prefers to consume. With appropriate elements used such as captivating visuals and purposeful designs, connections between different pieces of information can be made by the people. This helps retain information efficiently. Content can also be personalized to suit the target group. It provides a platform for various companies in different locations to share information, ideas, and skills and move towards a specific goal. The skills given to employees can help them contribute to a greater output and may increase their income. E-learning is scalable and can help realize an increase in return on investment for the firm when it is increasingly used. This form of learning can also be an additional eco-friendly and moral practice of the company – which will be beneficial in the long run.

We can help you create e-learning solutions that improve business performance and save you a great number of costs. For SCORM compliant e-Learning content, contact us:

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