Amp up your work showcase page with inspiration from these 5 creative graphic design portfolios.
As design experts, we love looking at different designers’ creative work for fresh ideas and inspiration. Portfolios are a great place to go to appreciate creativity, because it’s where designers can express their unique style while showcasing what they’ve done for clients.
Additionally, from studying agency or graphic designers’ portfolios, businesses can gain creative inspiration for their own online work showcase pages, i.e., a showcase of completed projects, customer success stories, and more. That way, you can add features that make your work showcase page more memorable than others’ in your industry.
In this blog, we’ve selected 5 graphic design portfolios that we enjoyed exploring—for our creative inspiration as well as yours!
Why your business website needs a well-designed work showcase page
A sleek, interactive, user-friendly work showcase page is an effective tool for businesses to present their capabilities and stand out in a crowded market. It offers many benefits to both you and your clients:
- Establishes credibility: A well-designed work showcase page on a business website can establish credibility and showcase the quality of work that your business is capable of producing. This can attract new clients and build trust with existing ones.
- Demonstrates expertise: It can demonstrate your expertise in a particular field or industry. This helps attract clients who are seeking specific skills or knowledge.
- Helps differentiate from competitors: A unique, customized work showcase page can help a business differentiate itself from its competitors by highlighting special capabilities and accomplishments.
- Provides inspiration: By showcasing what is possible and helping clients to envision what they want for their own businesses, your portfolio can become a source of ideas and inspiration for them. This can lead to more creative and interesting projects.
- Increases conversion rates: A well-designed presentation of your work can increase conversion rates by drawing attention to and building trust in your expertise. This can lead to more enquiries and ultimately more business.
Not sure if your work showcase page is persuasive enough? Represent your expertise and brand more effectively with strategic design changes.
When you plan your work showcase page, consider including components that will answer your ideal clients’ questions, inspire confidence in your work, and show people what you think good design is and what you prioritize in your work.
At Chittlesoft, for example, our focus is ‘Designs that Work’, which our portfolio demonstrates. We’ve organized our portfolio in a way that highlights our key, ROI-conscious service offerings, including:
- Website design
- Presentation design
- Video production
- Social media design
- Logo, brand & identity design
That way, as soon as potential clients get to our portfolio, they see what we do best.
5 graphic design portfolios with features we loved
Whether you’re a designer or a business owner, these graphic design portfolios can provide inspiration for design, useful features, user experience, and more.
1. Buzzworthy Studio
The second you land on the Buzzworthy website, you know:
a) They’re good at grabbing attention
b) They’re not afraid of bold, confident design choices
They’ve placed their client list front and center and, as you scroll, you see clickable cover images for each project, leading you to the complete corresponding case study.
They demonstrate their skills and let us know they have a long list of clients, while also showing diverse visuals as you scroll and offering in-depth information in the form of case studies for each one.
2. Pentagram
Pentagram does a fantastic job of offering valuable information at a glance.
Their design portfolio offers you a quick way to view their work by industry/type of client and type of work. It also tells you how many projects they’ve worked on within each sector, which conveys their level of expertise in each. All of this makes it easier for potential clients to decide if they’re the right studio for them.
3. RoAndCo Studio
RoAndCo introduces a snapshot of the work they’ve done, so you can get a sense of their projects at a glance. Turning your cursor into an arrow, they lead you into their projects in a way that feels like a slideshow.
They also use a split screen—which is still a popular web design trend in 2023—in some places to show their work and add visual interest. What’s great about this kind of design is it allows you to view multiple things at once, making your experience more interactive.
4. Jomor Design
In recent years, there has been an increasing interest in minimalistic but bold typography and oversized elements; one of the graphic design trends we will see more of in 2023.
Read ‘Latest Website Design Trends: Our Top 10 for 2023’
Jomor Design—run by an independent web and identity designer and a team of collaborators—shows us what that should look like, and delivers impact with just a few elements. The lead designer adds his personal brand of humor to the website copy, without letting that overpower his main message: “We’ll help you stand out & make all your dreams come true”.
This balance of personality and functionality is something we loved about this portfolio.
5. ManvsMachine
This design studio sets itself apart by including a ‘Play’ section. Here, they showcase their creative work, i.e., the fun stuff that happens when they’re making magic for their clients.
This kind of behind-the-scenes section is a great way for you to show off your skills, especially the ones that you haven’t been able to use in the course of your projects. A bonus is the personality it will infuse into your showcase.
A well-designed work showcase page can be a powerful part of any business website
Regardless of your business or industry, a sleek, well-planned portfolio can help you impress potential clients and build trust in your brand.
There are several features that can make your work showcase page stand out, including:
- Clear organization: A good portfolio should be well-organized and easy to navigate, with clear sections for different types of work and projects.
- High-quality visuals: The portfolio should showcase high-quality visuals and well-written descriptions of your work
- Variety of work: A good portfolio should demonstrate your range of skills, with examples of different types of projects, industries served, solutions/approaches used, and more.
- Contextual information: Providing contextual information about each project such as the project goals and challenges can help clients understand your thought process and approach.
- Case studies: Including case studies of past projects can help demonstrate problem-solving skills and capabilities.
- Testimonials: Positive testimonials from past clients can help build trust and credibility with potential clients.
- Branding: Including brand elements such as a logo or unique design style can help boost brand recognition and make your showcase memorable.
Want to wow your clients with a great work showcase page or compelling case studies? We can help.
