Define your USP. Colours and design can make people feel a certain way about your brand and help establish an emotional connect.
Create a persona to understand what your audience wants. Consider demographic factors, lifestyle, income and culture. You can then get a sense of what aesthetic would appeal to your audience.
Here are a few examples of how some brands use different visuals to convey their priorities, differentiate themselves and connect with their specific desired target group.
Ola emphasizes its values of being fuel efficient and environment-friendly.
Uber, on the other hand, started out by emphasizing luxury.
Tesla differentiated itself by focusing on quality.
Toyota focused on its affordability and environmental-friendly aspects.
Delta focuses on using shapes with sharp edges in their designs to suggest professionalism.
JetBlue use shades of light blue and circles that gives them an approachable and friendly feel.
Reebok encourages and challenges women to push their boundaries with physical training.
Nike uses videos and images of women sharing their experiences of overcoming hurdles.
Bath & Body Works uses fresh colours like pink, orange and green to bring to mind natural ingredients.
Lush uses visuals such as white letters on black backgrounds that emphasize their values.