Types of Videos Used by Businesses

Demo videos are short, simple educational video snippets that explain or demonstrate how your product or service works.

1. Demo

An explainer video is much like a demo video, but instead of focusing on how your product or service works, they focus on how your product or service adds value to the customer.

2. Explainer

Sales videos are crucial for growing businesses since they play an important role when it comes to attracting new customers and partners.

3. Sales

Corporate videos are created by organizations for non-advertising purposes and are structured to showcase what your company is all about.

4. Corporate

Behind-the-scenes videos are great for creating engaging content, and can be used to feature your team, processes, day-to-day activities, and culture.

5. Behind-the-scenes

Customers are the most ideal brand ambassadors and can explain your service or product through the lens of a user.

6. Testimonials

a. Leaving a great impression b. Showcasing your product or service c. Building trust and increase social proof d. Influencing your target market

Customer testimonial videos help with the following:

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