While B2B and B2C businesses use many of the same marketing platforms and tools, there are differences in the content their respective audiences expect and will connect to. Here are five key differences.
B2B audiences typically consist of professionals interested in product reliability, return on investment, and business benefits, while B2C audiences have varied interests.
B2B sales processes are typically more complex and longer, whereas B2C sales processes are usually shorter with smaller value transactions.
B2B social media content should contain professional language, whereas B2C social media is typically more informal and may contain emojis and humor.
B2C social media content emphasizes emotions and experiences. B2B social media content focuses on logical arguments and data to support business needs and benefits.
When it comes to B2B social media content, decision-makers can be anyone from managers to CEOs. In contrast, B2C decision-makers are individual consumers.
To keep your social media followers engaged, it’s important to update and refresh your content strategy regularly.
Read our ‘10 Social Media Content Ideas for B2B Businesses’ for inspiration!