Social media is a powerful tool for any business, including B2B. B2B social media content can help increase brand awareness, drive traffic to your website, and generate leads. However, coming up with fresh and interesting content can be a daunting task.
If you’re struggling with social media content ideas for your B2B business, you’re not alone. While B2B and B2C businesses use many of the same marketing platforms and tools, there are differences in the content their respective audiences expect and will connect to.
In this blog post, we’ll take a look at 10 social media content ideas that can help you stand out in a crowded online space. From customer testimonials to theme-based posts, we’ll cover a variety of topics to inspire your social media content calendar!
Blog summary
10 Social Media Content Ideas for B2B Businesses:
- Customer testimonials
- Polls or surveys
- Links to articles & blogs
- Theme-based posts
- Event or webinar promotion posts
- Important days
- CSR interests
- Company updates & milestones
- Press releases
- Employer branding
1. Customer testimonials
Sharing customer testimonials on social media is an effective way to increase credibility and demonstrate your value proposition. A review or endorsement from a satisfied customer can go a long way in building trust and converting leads into customers.
Customer testimonials are powerful—especially when presented using sleek, impactful designs. Learn more on ROI-boosting social media design.
Social media is an ideal platform for sharing customer testimonials because it allows you to reach a wide audience quickly. Here are a few social media content ideas to help you showcase customer testimonials:
- Text and image posts: Share a photo of your customer and a quote from them about your product or service. Keep the text short and sweet.
- Video testimonials: Record a customer sharing their experience with your product or service on video. This type of content can be powerful and engaging.
- Case studies: Highlight a successful project you completed for a customer and share the results. This type of content can be informative and inspiring, while demonstrating that you understand your customers’ problems and are capable of solving them.
Overall, customer testimonials are a great way to create B2B social media content while building trust, credibility, and engagement.
2. Polls & surveys
This is an excellent B2B social media content idea for engaging your audience while collecting valuable insights. Polls are easy to create on platforms such as Twitter and Linkedin, and the results can provide valuable feedback on your business, products, or services. Here are some ideas for B2B poll/survey posts:
- Industry-related polls: Ask your followers to weigh in on hot topics or trends related to your industry.
- Company-specific polls: Ask your followers to rate your products or services.
- Employee-focused surveys: Conduct an anonymous survey to gather feedback from your employees, and share positive feedback on your social media pages.
Polls and surveys are a fun and interactive way to connect with your audience while gathering important data that can help improve your business and workplace.
3. Links to articles & blogs
Sharing links to relevant articles or your company’s blog posts is a great way to provide value to your audience and drive traffic to your website. While it’s important to include links to your company’s website and blog, you can also add links to other authoritative sources in your industry.
Here are some B2B social media content ideas for sharing links:
- Relevant news articles: Share articles from news sources that are relevant to your industry.
- Guest blog or company blog posts: Share links to guest blog posts that your company has published on other websites, as well as to blog posts published on your own website.
- Research studies: Share links to research studies or data analyses that are relevant to your industry.
By sharing high-quality content from other sources, you can demonstrate knowledge and thought leadership in your industry, and provide value to your audience.
4. Theme-based posts
Creating social media content around a theme is a great way to add variety to your social media calendar and connect with your audience. Look for themes that are relevant to your industry or your target audience.
You can also choose themes that represent your values. Here are some B2B social media content ideas for such theme-based posts:
- Pride Month: Post content celebrating Pride Month and show support for the LGBTQ+ community.
- Women’s History Month: Post content celebrating influential women in your industry.
- Small Business Saturdays: Post content supporting small businesses in your local area.
Theme-based posts can help you connect with your audience on a personal and emotional level, which can enhance engagement and build brand loyalty.
5. Events/webinar promotion posts
Promoting events or webinars through social media can be a great way to increase attendance and engagement. Social media is an ideal platform for promoting these events because it allows you to reach potential attendees quickly.
Here are some B2B social media content ideas for event/webinar promotion posts:
- Countdown posts: Create posts counting down the days until the event/webinar.
- Speaker spotlights: Highlight the speakers or presenters and provide a summary of what attendees can expect.
- Teaser posts: Share images or snippets of content that will be covered during the event/webinar.
Overall, event and webinar promotion posts are a great way to build buzz and excitement around your event, increasing attendance and engagement.
6. Important days
Highlighting important days relevant to B2B businesses is a great way to show support for social causes and demonstrate your company values.
There are many important days throughout the year that may be relevant to your company or industry. Here are some B2B social media content ideas for important days:
- Earth Day: Post content related to environmentalism, sustainability, and eco-friendly practices.
- World Engineer Day: Post content celebrating the role of engineers in your industry.
- International Women’s Day: Post content supporting gender equality and promoting female leadership in your industry.
By acknowledging important days, you can align your brand with social causes and demonstrate your commitment to corporate social responsibility.
7. CSR interests
Highlighting your company’s corporate social responsibility (CSR) initiatives on social media can help build brand loyalty and demonstrate your values to your followers. Here are some B2B social media content ideas for showcasing your CSR initiatives:
- Volunteer work: Share pictures and stories of your employees participating in volunteer work.
- Charity donations: Post content about your company’s charitable donations and fundraising efforts.
- Sustainability practices: Highlight your company’s eco-friendly practices or initiatives.
By sharing content related to your company’s CSR practices, you can demonstrate your commitment to making a positive impact on your community and the world.
8. Company updates & milestones
Sharing company updates and milestones on social media can help build trust and improve engagement with your audience. Company updates can include new product releases, significant partnerships, or promotions within the company.
Here are some B2B social media content ideas for company updates and milestones:
- New product releases: Share information on new and innovative products or services you’re offering.
- Partnerships or collaborations: Post content related to significant partnerships or collaborations that your company has formed.
- Employee promotions or work anniversaries: Highlight the career growth and development of employees within your company.
By sharing your company updates and milestones, you can keep your audience informed, engaged, and excited about the progress within your business.
9. Press releases
Sharing press releases on social media can help increase visibility and drive valuable traffic to your website. Press releases can include announcements regarding new products or services, partnerships, or significant activities within your company.
Here are some B2B social media content ideas for sharing press releases:
- New product releases: Post press releases announcing new product or service releases.
- Partnership announcements: Share press releases about new and significant partnerships that your company has formed.
- Company milestones: Post press releases about significant company milestones such as company anniversaries.
Overall, press releases are a great way to promote your company while building a strong reputation within your industry.
10. Employer branding
Employer branding is an essential component of building a strong company culture and attracting the right talent. Sharing employer branding content on social media can help demonstrate your company’s culture, values, and unique offerings. Here are some B2B social media content ideas for employer branding:
- Employee testimonials: Share quotes or video testimonials from your employees that highlight what makes your company a great place to work.
- Work culture posts: Post content sharing events, community service work, or activities that highlight your company’s work culture.
- Recruitment posts: Post job openings and share the unique skills, experience, or qualities that you’re looking for.
By sharing employer branding posts on social media, you can attract top talent, build a strong company culture, and establish your company as an employer of choice.
Conclusion
B2B social media content is a powerful way to increase brand awareness, drive traffic to your website, and generate leads. By using the 10 social media content ideas above, you can create fresh and engaging content that resonates with your audience.
Whether you’re sharing customer testimonials, promoting CSR initiatives, or showcasing your employer brand, social media is a platform that can help you connect with your target audience and build a strong online presence. Get in touch to learn how Chittlesoft can help you design beautiful social media posts that elevate your B2B business and brand.
