Audio vs. Video Podcasting

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As you consider our tips for a successful podcast, spend a little time thinking about which format your audience will respond better to—audio or video?

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Audio and video podcasts both have their strengths. Video podcasts can be published as audio podcasts. It’s a good idea to weigh the pros and cons of both formats before you invest.

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The pros and cons of audio podcasting

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The pros:

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The cons:

[{"selector":"#anim-597c232d-6703-47e3-bdb4-fcf3f96c3051","keyframes":{"opacity":[0,1]},"delay":450,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30651143-c25d-4bc7-88aa-706718dcf091","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It can be harder to get discovered, because you’re competing with many popular podcasts. Being on audio-only platforms can also limit your visibility.

The pros and cons of video podcasting

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The pros:

[{"selector":"#anim-12015e78-46cb-4d28-b094-a2699421f9a8","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96748ee6-b3ae-4c81-b64f-51c5b3c025a3","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Video podcasting opens you up to other platforms. Each video episode can work as a great asset for your brand, and is shareable across different platforms.

[{"selector":"#anim-bcb03b2e-413e-43da-8530-198b15af4788","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d59c89f-173a-4d20-bc2a-020c349f8da8","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] For example, you can embed episodes or clips in blog posts or share them on social media, e.g., as Instagram reels, YouTube shorts, TikTok videos, etc.

[{"selector":"#anim-6bc328df-0cbd-4e27-9180-75cc890899d1","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87b82198-df9a-4302-a40d-448746115239","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Publishing your video podcasts on YouTube can also help your search results.

[{"selector":"#anim-8bc101db-8fda-480a-8cb5-63f98ae70201","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-066f555b-ef22-48d0-b067-0185289f723b","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Another great thing about video podcasts is they can be published as audio podcasts as well. Plus, it’s hard to go wrong with visually stimulating content!

The cons:

[{"selector":"#anim-e4663406-3bed-4e82-9c7c-5d6d4816a883","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c816ad00-bcd2-489f-9143-d7a32efcb603","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Video podcasting requires more planning and can be a little challenging if your team isn’t comfortable in front of the camera. Similarly, guests may find it more intimidating to participate in a video podcast than an audio podcast.

[{"selector":"#anim-3cd32e7a-258f-488a-9d8a-579e3c362ff4","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0aae1197-17af-4b15-9826-ac131216fc12","keyframes":{"transform":["translate3d(-119.73685%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] To boost your brand image, you’ll need a good set up and high-quality videos, so it’s likely to require more of an investment than an audio podcast would.

[{"selector":"#anim-1d022003-9a4f-4631-9a20-d093951a4baf","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e1f26dd-2c4a-4a6f-9b49-22b830cac9b0","keyframes":{"transform":["translate3d(-119.4079%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Video is also less convenient, unlike audio which can be listened to anywhere, including while multitasking.

[{"selector":"#anim-bcd291ae-c23f-4741-97ef-bcb0a9c85746","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fbebc79-49ed-43bf-8eff-b04b21187920","keyframes":{"transform":["translate3d(-119.4079%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f93a2820-68f3-4e07-8cbf-f2bab0b07d58","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5f74280-7355-45dc-80fa-c6e69a2227d4","keyframes":{"transform":["translate3d(-117.43421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] There’s plenty to be gained from both audio and video podcasts, so take the time to consider the pros and cons before you make a decision on format! Click here to here to read our blog. Learn more