UI design is meant to help create the final user interface — the UI process takes place after the UX process has defined the basics of how the user will interact with a given product.
UI is concerned with the visual design of a product and focuses on the look and feel of a particular interface.
UI utilizes design trends and brand guidelines to ensure that the UI follows proper branding and design elements.
UI design consists mainly of colour, typography, layout creation, and using UI tools to create mock-ups.
UX design is the starting point of the design process — and has the goal of creating a particular user journey.
UX is interaction design, focusing on the customers’ experience and ways they can interact with a product to accomplish a particular goal.
UX utilizes user research, empathy, user emotions, and data to understand how users interact with digital products and websites.
UX focuses primarily on wireframes, site maps, and persona creation.
UX and UI design is both a competitive advantage and a massive differentiator. Learn more.