Explainer videos have become a powerful tool in the sales and marketing arsenal of businesses. These short-form videos—typically hosted on landing pages or featured on websites’ homepages—efficiently and effectively convey a company’s product, service, or business idea.
However, for explainer videos to truly benefit your business, they must go beyond simply breaking down concepts. In this blog, we will explore the five key outcomes your explainer videos should be helping you achieve.
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Explainer videos: Use cases in 4 major industries
B2B companies across various sectors are using explainer videos to further their sales and marketing goals. Keep reading to learn how businesses in these four major industries—IT, manufacturing, healthcare, and finance—can benefit.
1. IT/Software
In the IT/Software industry, explainer videos play a vital role in simplifying complex technical concepts and highlighting the value proposition of software solutions.
Whether it’s demonstrating how data analytics software can uncover actionable insights or showcasing the efficiency of cloud-based solutions, explainer videos can bridge the knowledge gap and pique the interest of your target audience.
Our IT industry clients use our customized video production services to turn intricate product features and functionalities into engaging narratives. See our creative expertise in action: Videos by Chittlesoft
2. Manufacturing
In the manufacturing sector, explainer videos offer an opportunity to showcase products, processes, and innovations. With the help of animated visuals, real-life demonstrations, and concise narration, businesses can effectively communicate the quality, reliability, and uniqueness of their manufacturing capabilities.
From demonstrating the efficiency of automated production lines to highlighting the precision of CNC machining, explainer videos provide potential customers with a clear understanding of how your manufacturing expertise can benefit their operations.
3. Healthcare
Explainer videos are also invaluable in the healthcare industry, where complex medical procedures, treatments, and innovations need to be easily comprehensible to patients and healthcare professionals alike.
With the right expertise, you can create animated videos that, for example:
- Break down intricate medical concepts
- Demonstrate how to use new systems such as digital patient platforms and patient record systems
- Educate patients about preventive healthcare practices and new treatment options
Customized video production services can help here, from script to storyboard to animation, getting your unique message across in the most effective, memorable way.
By presenting the information in a visually engaging and easy-to-follow manner, explainer videos help build trust and enhance patient and practitioner engagement.
4. Finance
In the finance industry, where trust and credibility are paramount, explainer videos can simplify complex financial concepts and promote financial products and services in a compelling way.
Whether you’re introducing a new online banking platform or communicating the advantages of investment strategies, customized explainer videos can help you distill intricate financial concepts down to their core meaning and present them in a manner that resonates with your target audience.
By instilling confidence and demonstrating your expertise, explainer videos can successfully engage potential customers in the finance sector.
Read: ‘20 B2B Video Content Ideas Every Company Should Know About’
5 things your explainer videos should do:
1. Make your product or service easy to understand, quickly
One of the primary purposes of explainer videos is to communicate your offering in a concise and easily comprehensible manner.
For example, when you are launching or promoting a new product or service, your explainer video should make it easy for your target audience to understand what that product or service does, its unique features, and how it addresses their needs.
But simply summarizing those details won’t be enough to sustain the interest of potential customers; recent studies indicate that the top two traits consumers identify as important for an engaging video are clear messaging/storyline and authenticity.
That’s why, to meet audience expectations, your explainer video needs a strong script, great visuals, and an authentic delivery style that aligns with your brand.
To build trust and credibility with your audience, it is essential to demonstrate that you understand their pain points and are committed to solving their problems.
A well-crafted explainer video should address common challenges faced by your target audience, demonstrating empathy while presenting your product or service as an answer to their problems.
By investing in a high-quality video with a strong script, powerful visuals, and sleek animations, you can effectively convey your understanding of your audience’s needs and build confidence in your brand.
3. Boost brand awareness and recognition
Explainer videos provide an excellent opportunity to elevate your brand awareness and recognition. By adhering to your visual brand guidelines, such as using your brand logo, fonts, and brand colors, your explainer videos can reinforce your brand identity.
When shared online, these videos can help increase your brand’s visibility, drive traffic to your website, and improve engagement. Furthermore, by optimizing your explainer videos for search engines and incorporating relevant keywords, you can enhance your SEO efforts and further increase your brand’s online presence.
Content Marketing Tip: Consider combining your video strategy with your SEO strategy to maximize the impact of your explainer videos and strengthen your overall online visibility.
4. Create intrigue and start conversations
A well-executed explainer video should leave your audience intrigued and eager to learn more about your product or service.
By providing a memorable overview and clear understanding of the main purpose of your offering, explainer videos make it easier to initiate conversations with potential customers. Viewers are likely to have questions and seek further information, presenting an opportunity for engagement and relationship-building.
Effective explainer videos act as conversation starters, allowing you to interact with your audience, address their inquiries, and nurture leads.
5. Driving conversions
Ultimately, the goal of your explainer video is to drive conversions. Numerous studies and reports have shown that including explainer videos in your marketing mix can generate leads, improve website traffic, and increase sales.
Videos have proven to be a more effective medium in the sales funnel compared to text content alone. By strategically placing explainer videos along the consumer journey, you can significantly boost your ROI and conversion rates.
Explainer videos engage potential customers, build trust, and present the value proposition of your offering, leading to increased inquiries, conversions, and business growth.
Conclusion
Explainer videos are a valuable tool in your marketing and sales strategy. By ensuring your explainer videos achieve the five key objectives covered in this blog, you can maximize their impact and drive results for your business.
From making your product or service easily understandable and building confidence in your brand to boosting brand awareness, initiating conversations, and driving conversions, personalized and effective explainer videos enhance engagement, trust, and customer acquisition.
To create the best videos for your brand, consider using customized video production services. For our clients, complete customization allows us to create compelling explainer videos tailored to unique audience’s needs and preferences.
To tap into the benefits of customized video production, speak to our experts about your explainer videos requirements.
