In today’s digital age, video has become an essential tool for businesses to effectively engage with their audience. This is especially true for B2B companies looking to communicate complex concepts, establish industry expertise, and showcase their products or services.
To help you create or refresh your video content strategy, we have put together 20 B2B video content ideas that every company should know about.
By incorporating these ideas into your video content strategy, you can attract, inform, and engage your target audience, ultimately driving business growth.
Contents
B2B Video content ideas Every Company Should Know About
- Why B2B businesses need a video content strategy
- Why B2B video content is different from B2C
- Showcasing your products, services, and solutions
- Presenting your successes and happy customers
- Helping your audience get to know your company and team
- Establishing your industry expertise
Why B2B businesses need a video content strategy
According to Wyzowl’s ‘State of Video Marketing 2023’ survey, 91% of businesses use video as a marketing tool. The same survey also indicates that 96% of people have watched an explainer video to learn about a product or service, and 83% have been convinced by a video to complete a purchase.
With those stats, it’s clear that a video content strategy is essential for B2B businesses to effectively engage their target audience, highlight their products or services, build credibility, and establish industry expertise—all while keeping up with the competition.
By incorporating video content into their marketing efforts, B2B businesses can attract, inform, and engage their audience in a more dynamic and visually appealing manner. Read more.
With good video demos, explainer videos, and customer success stories, B2B businesses can communicate the value of their offerings and increase brand trust. Additionally, video content allows B2B companies to position themselves as thought leaders by sharing industry insights and conducting expert interviews, ultimately driving business growth.
Why B2B video content is different from B2C
B2B video content differs from B2C in its focus, audience, buying cycle, and emphasis, and that’s why they require a unique set of video content ideas.
B2B videos aim to educate and inform rather than entertain, providing detailed information about products or industry trends. The target audience is niche and business-oriented, requiring precise and industry-specific content.
The B2B buying cycle is longer, involving multiple decision-makers, so videos should address the concerns of different stakeholders throughout the process.
Finally, B2B videos emphasize thought leadership to establish credibility, utilizing interviews, educational content, and event coverage to showcase expertise in the industry. Understanding these differences is key to creating effective B2B video content.
For inspiration, check out our video content ideas for:
- Showcasing your products, services, and solutions
- Presenting your successes and happy customers
- Helping your audience get to know your company and team
- Establishing your industry expertise
20 B2B video content ideas to try
Showcasing your products, services, and solutions:
1. Product demos: Demonstrating the features and benefits of your products or services through engaging and informative demos can help potential customers better understand their value.
2. Explainer videos
Creating explainer videos that simplify complex concepts and showcase how your solution addresses customer pain points can effectively engage your target audience and drive conversions, making it one of the most important video content ideas on this list.
3. Case studies
Showcasing success stories of satisfied customers through case study videos can help build trust and credibility in your brand, highlighting real-world results of your products or services.
4. Virtual tours
Take your audience on a virtual tour of your facilities, manufacturing processes, or office environment to provide transparency and give them an inside look at your operations.
5. How-to videos
Guiding viewers on how to use your products or services effectively can not only educate your audience but also showcase your expertise and position your brand as a trusted resource.
Presenting your successes and happy customers:
6. Testimonial videos
Feature testimonial videos where satisfied customers share their positive experiences and the results they achieved with your products or services. This video content idea can help build trust and credibility.
7. Success story videos
Conduct interviews with clients who have achieved significant results using your products or services. These success story videos add credibility and serve as powerful social proof.
8. Customer spotlight videos
Showcase customers who are using your products or services in innovative ways. These videos not only highlight the benefits of your offerings but also inspire and provide ideas for potential customers.
9. Awards and recognition videos
Celebrate your company’s achievements, industry accolades, and milestones through videos. This helps position your brand as a leader in the industry and builds credibility.
10. Client event highlight videos
Creating recap videos from conferences, industry trade shows, or customer events will demonstrate your active participation in the industry and share valuable insights or innovations discussed during these events.
Helping your audience get to know your company and team:
11. Company culture videos
Showcase the values, work environment, and culture of your company through engaging videos. This video content idea helps potential customers connect with your brand on a more personal level.
12. Meet the team videos
Introduce key members of your team through videos, allowing potential customers to put faces to names and learn about the expertise and experience your team brings to the table.
13. Behind-the-scenes videos
Provide a behind-the-scenes look at your operations, team collaboration, or product development process. This builds transparency and trust among potential customers, showcasing the efforts you put into delivering quality products or services.
14. Employee spotlight videos
Interview employees and highlight their roles, backgrounds, and experiences. This showcases the passion and dedication of your team and helps build a human connection with your audience.
15. CSR initiative videos
Share videos highlighting your company’s corporate social responsibility initiatives and community involvement. This not only highlights your commitment to making a positive impact but also attracts customers who prioritize socially responsible businesses.
Establishing your industry expertise:
16. Thought leadership videos
Create videos where experts from your company share insights, analysis, and trends within your industry. This is a popular video content idea for positioning your brand as a trusted authority and will help clients see you as a valuable source of information.
17. Webinar recordings
Repurpose recorded webinars into video content to provide educational value to your audience. This allows potential customers to access valuable information at their convenience, positioning your brand as a knowledge hub.
18. Industry event coverage
Attend industry conferences, panel discussions, or speaking engagements and record videos to share key insights and discussions. This establishes your brand as an active participant in the industry and keeps your audience informed.
19. Interview videos
Conduct interviews with industry influencers or experts to provide unique perspectives and insights that benefit your audience. This builds credibility and expands your network within the industry.
20. Educational series
Create a series of videos that explain complex industry topics or offer tips and best practices. This positions your brand as a valuable resource and helps educate your target audience.
Conclusion
By incorporating these 20 B2B video content ideas into your marketing collateral, you can effectively engage your audience, showcase your products or services, highlight customer success stories, foster a personal connection with your team, and establish your brand as an industry authority.
However, creating high-quality B2B videos requires expertise and skill in video script writing and production. That’s where Chittlesoft’s video production services can help. Our experienced team specializes in creating captivating B2B videos that resonate with your target audience and drive results.
Contact us today to discuss how we can elevate your B2B marketing efforts with our professional video production services. Together, let’s create impactful videos that leave a lasting impression!
