Is your website aligned with the latest website design trends and ready to beat the competition in 2023? Keep reading to see if it’s time for an update—which could mean a few quick changes, or a completely fresh look.
For organizations across industries, the start of a new year is a chance to reflect on goals and make strategic updates. A great place to begin is refreshing your website, which we consider the cornerstone of your brand’s online presence.
Is your website optimized for driving growth? Learn how an updated design can boost your website performance.
Businesses are always looking for new ways to connect better with their audiences. Offering a top-notch, engaging website experience helps this, opening up new and exciting possibilities.
On state-of-the-art websites, the customer knows they are the focal point—an approach we explore more in our 5 Stages of Design Thinking series.
How will websites offer that experience in 2023? Going by the latest website design trends, we’re likely to see increased interest and investment in the following:
1. Chatbots
Chatbots aren’t unusual to find on websites now, and users are getting increasingly comfortable interacting with them.
As they become more sophisticated and gain a deeper understanding of natural language, they will have more benefits to offer businesses and are likely to become a more popular choice on company websites.
By using them, you can get to know potential customers better, find out what information they need before they make a purchase decision, and learn about other problems that your future products or services could solve for them.
With all those benefits, it’s no wonder that chatbots are one of the latest website design trends!
Suggestion: Web developers should stay on top of advancements in artificial intelligence and machine learning to know what changes are in store, both for users and for developers.
2. Voice assistants
Google says 27% of the global online population is using voice search on mobile now. Other stats indicate that the adoption of voice technology and use of voice assistants continues to grow rapidly.
In line with this, the latest website design trends show that more businesses will turn to voice assistants to make browsing and navigation easier for users in the coming year.
Suggestion: When using a voice assistant, pay attention to your customers’ questions and apply your observations to your marketing by ensuring your web and social content answers them.
3. Augmented reality
When you shop online for a new outfit in 2023, you may find your experience improved by AR. This technology has been in the works for years, to allow shoppers to try on clothing virtually.
Similarly, for B2B businesses, AR technology can help product features come alive for potential customers.
AR has the power to create more compelling experiences for buyers and is expected to have a strong impact on sales. Per the latest website design trends, businesses in various industries will be looking to explore its potential.
Suggestion: AR is becoming a part of our lives in new and exciting ways. To stay current, plan regular AR assessments and updates, so your customer gets an experience that matches what they get everywhere else.
4. Data visualizations & storytelling
Brands use story formats to engage users and speak to them.
As website content becomes more conversational, adding more data visualizations or data storytelling could be a good move for many B2B businesses.
A creative presentation of the user’s problem and how your product can solve it can help potential buyers understand how what you’re selling them fits into their lives. The latest website design trends suggest that we’ll be seeing more of this in 2023.
Suggestion: Consider using animation in your data visualization for greater impact.
5. 3D digital artwork
While minimalism remains important to design in 2023, the latest website design trends tell us we’re going to need new ways to grab attention.
One way to do this is 3D digital artwork. 3D modeling programs are becoming more accessible, making it more possible for web designers to incorporate them into websites.
Suggestion: Opt for bright colors in small doses to draw attention without distracting.
6. Oversized elements and bold typography
As designers explore new ways to add interest against minimalistic backgrounds in 2023, we’re likely to see enlarged icons, brutalist typography, and other bold, assertive elements.
Minimalistic, efficient designs are still amongst the latest website design trends, but this year, we may see an increased desire to be bolder and louder. This approach can help make your website copy impactful.
In terms of shape, more designers are choosing design elements with organic shapes and curved lines over sharp lines.
Suggestion: Choose the elements you want to emphasize very carefully, keeping in mind what you want users to remember about you.
7. Micro-animation
We’ve seen micro-animation grow in popularity over the last few years.
The latest website design trends indicate that businesses will continue exploring them for navigation, notifications, and more. They offer a great way to boost emotional engagement while presenting yourself as a company that’s digitally proficient.
Suggestion: If you’re wondering where to use micro-animations, look for elements that you originally planned to highlight using bold colors and see if you can animate them instead.
8. Split-screen layouts
Many designers are going back to this trend that’s been in and out over the years. A split-screen layout can provide a powerful visual experience with text and call-to-action buttons placed strategically on either side.
Splitting the screen into distinct parts also helps users find what they’re looking for, with ease. It’s now one of the latest website design trends we’re seeing.
Suggestion: Try a split-screen format when you want to highlight an important CTA.
9. Mega menus
Mega menus include multiple columns and links, and are much more informative than a dropdown or hamburger menu. They’re also an instant sign that your website has been updated in line with the latest website design trends.
When designed well, they are user-friendly and engaging. These menus are great for websites with many pages, in many different categories, such as products, services, blogs, events, resource libraries, and more.
With icons and illustrations, there’s so much you can do to make your menu experience memorable and helpful for your users.
Suggestion: Try a split-screen format when you want to highlight an important CTA.
10. Dark UI
Dark mode is easy on the eyes—it looks sophisticated and cuts down on eye strain. At the same time, it makes colors and other visual elements pop.
If you use a dark UI to create a user experience that’s relaxing as well as dynamic, users will be encouraged to spend more time on your website.
Because more users are now opting for dark, soothing viewing experiences, a dark UI is gaining popularity, and is one of the latest website design trends to be aware of.
Suggestion: Try a split-screen format when you want to highlight an important CTA.
At Chittlesoft, we study trends to create effective sales enablement solutions and marketing collateral that delight your customers and meet their expectations. We know how important it is to keep an eye on the latest website design trends and stay current.
But we also know works for one brand may not be the right choice for another. It’s essential to make choices that benefit your brand and help you serve your customers best.
Deciding on the best options for your brand is something the Chittlesoft team can help you with. We specialize in Digital Design Services for corporate clients, so talk to us for a fresh, expert perspective on what your brand needs to grow.
We hope this blog has inspired you to update your website design for a successful 2023!
