UI design mistakes that reduce conversions

UI Design

The math is simple: Conversions indicate that a user has performed the action they have visited your page for. This could be downloading a whitepaper, buying an ebook, or simply signing up for a newsletter. To make sure that they do that without leaving the page, you need a good, clean UI that is intuitive and tells the user exactly what steps they need to take to download that whitepaper. UI eases the interaction of a human with a web page, an application, or a software.

According to a case study by Sweor, users take only 0.05 seconds to decide to stay on or leave a website. This means conversions are heavily reliant on UI design, and here are five big UI design mistakes that are affecting your website conversions.

1. Non-responsive website design

It’s 2019. Why should we still have to pinch to zoom and read something on our phones? People are using their phones and tablets more than their computers to take important actions such as making credit card payments to buy everyday items, high-priced appliances, and everything in between. So, responsive UI across all devices is the most critical aspect of user engagement and conversions.

2. Heavy cognitive load

Signs that say “Buy Now!”, a chat bot that demands your attention, a “Subscribe Now” pop-up, an array of colors that don’t make sense, all of these put immense pressure on users, who are just likely to leave the page. Users do not need to be bombarded with irrelevant information unless they choose to explore a particular option. Instead, follow the three-click rule, where users don’t have click more than thrice to find what they are looking for.

3. Unclear call to action

And by this we mean a call to action that does not clearly tell the user what to do or a button that is too small to find and click. This can be frustrating for users, especially when they are trying to interact with a website on their phones. The norm is to use centrally placed, clearly visible, and easy to press calls to action to drive conversions.

4. Absence of feedback on user actions

Where are users in their buying journey on a page? They’ve pressed a button, but what’s happening next? They asked for a file to be downloaded. But is it downloading? Each action on a page should give feedback to the user that it has been performed. The little circle of progress that indicates that the page is loading or the download completion status should be clear to users, so they know that they are moving ahead.

5. Unclear indications of errors performed by the user

We’re all familiar with the all-too-common, computer-rage-inducing “Invalid username or password” error. Again, it’s 2019. A website/application should be able to tell a user what particular error they are making, and it should offer a solution to the problem rather than just highlighting the problem. “You seem to have forgotten your username. Let us help you with that.” Messages like these reduce the stress on the user of interacting with a page.

To avoid these errors and give users the ultimate experience through UI, give us a call, and let the Chittlesoft team help you drive meaningful conversions.

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