Keeping a close eye on your competitors to protect your business is smart, but it turns out they might not be the biggest threat to your customer retention—you could be hurting your business by skipping simple, appreciative gestures like sending out New Year greetings for clients.
Studies show that 68% of customers leave, not because they’ve found a better option elsewhere, but because of perceived indifference on the part of the company.1
Neglecting to make your customers feel valued can cost you important business, and that’s why your company needs to make strong customer appreciation efforts. One great way to do that is with a New Year greetings video.
While you could send out a card with a static image, it may not be as impactful as a video could be. Here are some ways your New Year greetings video can remind your customers that you value them:
1. An uplifting recap of the year gone by
For customers who have shared in your journey over the past year, a quick recap of the highlights can help remind them of your achievements, while doing a little promo for you.
Content Tip:
In New Year greetings for clients, considering informing them about:
1. Exciting new products or services
2. Awards or achievements
3. How your organization has grown
4. CSR activities
5. New experts that have joined your team
Be strategic when it comes to your New Year greetings for clients—they can serve as a summary of your top company updates of the past year and inspire confidence in your organization.
2. An exciting trailer for the next year
If you’re planning a new product launch, opening new offices, or announcing an exciting new partnership in the coming year, your New Year greetings video could include a teaser.
Content tip:
Give your existing customers a hint about the good things to come—it’ll renew their interest in your business, while also making them feel included in your plans.
3. A heartfelt message straight from the team
Perhaps it’s finally time to introduce your customers to the people who work hard to keep them happy!
Including a message from the team in your New Year greetings for clients will make it feel more heartfelt. It’s an excellent opportunity to show a little personality and make your customer feel appreciated.
4. A peek into the industry’s future
If the warm and fuzzy route isn’t for you, you could make your video factually interesting for your customer.
In your New Year greetings for clients, you can answer some of the questions they might have, such as what your predictions are for the future of the industry.
If you want to provide value and highlight services that can help clients achieve their goals in the new year, consider the explainer video approach.
An explainer video is a short marketing video that shows your target audience how your products and services work, and how they can benefit from them.
Read: How to use videos to improve your results & ROI
Your New Year greetings for clients can show them:
- How you can help them reach their goals in the year ahead
- How much you appreciate their business
- How much you care about their success
5. Inspiration for the new year
Just as people sometimes need a little motivation to follow through with their New Year’s resolutions, your customers could use a little encouragement when it comes to aiming for bigger goals and trying out new solutions.
How can you make your New Year greetings for clients inspiring?
One way is to include information on new ideas, products, or services they might want to explore, with the backing of some interesting stats and facts.
With a well-written video script, you can work valuable, relevant information into your New Year greetings video, making it interesting and memorable. It’s a good way to let your customers know you can help them achieve new goals.
Bonus tip: Add a special offer to your New Year greetings for clients
Want to give your customers another reason to celebrate? Give them a special offer. This could be a discount on products or a complimentary consultation—something that will delight them and also boost your bottom line.
Traffic tip:
Include your special offer as part of the video with a URL, asking your customers to go to a landing page to claim it. That way, your New Year greetings video can also drive traffic to your website.
Your New Year greetings for clients can do so much more than wish your clients a happy year ahead—you can inform, intrigue, connect, and inspire.
We’re sure your clients would love a New Year greetings video, particularly one that adds value and makes them feel appreciated.
Give us a call, and we’ll tell you more about how you can connect better with your customers with the right videos.
