Elevate Your B2B Website in 2024 With These 7 Web Design Trends

Keeping up with web design trends helps B2B businesses improve their website UX and stay competitive in a dynamic market. Why? Because website design can shape the way businesses connect with potential customers and how effectively they present their offerings.

In this blog, we have compiled a list of 7 web design trends we believe will be beneficial to your B2B website and, therefore, your B2B marketing efforts.

These web design trends are focused on providing a better user experience, in line with user preferences being observed recently. By incorporating them into your website, you can create a user-friendly, modern online presence that stands out in the market.

Setting goals for your B2B website

Before diving into web design trends and making design changes, it’s crucial for organizations to set goals for their websites.

For our B2B clients, setting goals helps us create targeted website content and design to drive conversions and growth. Read more.

We believe every B2B website should be designed with a defined set of purposes—from generating leads to closing sales to promoting brand awareness. To help you evaluate your priorities, here are some tips on setting goals for your B2B website:

1. Identify your key objectives: Determine the main objectives you want to achieve with your website. This could include increasing lead conversion rates, improving customer engagement, or driving more traffic to specific, key pages.
2. Set SMART goals: Make your goals specific, measurable, attainable, relevant, and time-bound. For example, instead of setting a vague goal like “increase website traffic,” set a specific goal like “increase website traffic by 20% within the next three months”.
3. Track conversion metrics: Utilize tools such as Google Analytics to measure key metrics, for example conversion rates, bounce rates, average session duration, and page views. These metrics can help you understand how well your website is performing and identify areas for improvement.
4. Monitor lead generation: If lead generation is one of your goals, track the number of leads generated through your website and assess their quality. This can help you determine the effectiveness of your lead generation strategies and make adjustments as needed.
5. Analyze user behavior: Use heat mapping and user behavior analysis tools to gain insights into how visitors interact with your website. This data can help you identify any usability issues, optimize your website’s navigation, and improve the overall user experience. This will also help you identify which web design trends users respond well to.
6. Pay attention to conversion funnels: Analyze the various stages of your conversion funnel, from initial website visits to final conversions. Identify any bottlenecks or drop-off points and optimize those areas to improve the overall conversion rate.
7. Seek customer feedback: Collect feedback from your customers through surveys, user research, and usability testing. These provide valuable insights into how your audience experiences your website, helping you identify areas for improvement—which you can improve with professional website design services.

By setting clear goals and tracking relevant metrics, you can gauge the success of your B2B website and make informed decisions to optimize its performance. Remember to regularly review and adjust your goals based on your progress and changes in your business objectives.

Recap: Web design trends for 2023

Let’s take a look at the web design trends highlighted in our previous blog, which may still be relevant to you in 2024:

1. Chatbots: Chatbots are becoming increasingly prevalent in B2B websites as they provide human-like interaction with website visitors, answering their questions and providing assistance.
2. Voice assistants: Voice assistants, such as Siri and Alexa, are integrated into our daily lives, and B2B websites are looking to adopt this technology to provide more convenient ways for visitors to interact with their site.
3. Augmented reality: Incorporating augmented reality into a B2B website can bring a new dimension to product demos and provide a more engaging and interactive experience for visitors.
4. Data visualizations & storytelling: Data visualization and storytelling can simplify complex information, making it easier for visitors to understand and interact with the content.
5. 3D digital artwork: 3D digital artwork can add depth and interactivity to a website, making it more engaging and visually interesting.
6. Oversized elements and bold typography: Oversized elements and bold typography can create a powerful and modern visual impact and help to drive user engagement.
7. Micro-animation: Micro-animations can provide an additional level of interactivity and engagement, helping visitors understand how a product or service works.
8. Split-screen layouts: Split-screen layouts allow a B2B website to showcase multiple elements at once, creating a dynamic and engaging user experience.
9. Mega menus: Mega menus are becoming increasingly popular in B2B websites, allowing for easy navigation and information access without overcrowding the header.
10. Dark UI: Dark User Interfaces are popular because they create a sleek and modern look, providing a visually engaging experience.

Web design trends for B2B websites in 2024

Now, let’s add to the list of ideas with these 7 web design trends to try on your B2B website in 2024:

1. Designing for deep scrolling: Creating mobile-friendly design

As mobile devices have become the primary means of accessing the internet, web design has evolved to accommodate deep scrolling. The scrolling action has become so natural that long scroll pages typically work better for users than pages that aim to put all essential information at the top.

Designing web pages to have a natural scrolling behavior provides an intuitive experience for users, especially when combined with mobile-friendly design.

2. Designing for accessibility and compliance: Inclusive design approach

To foster a better user experience for diverse user personas, B2B businesses should design websites with accessibility and compliance in mind. Collaborating with designers, developers, and accessibility experts ensures that products are not just compliant with accessibility standards but also enhance the user experience for everyone.

Adopting an inclusive design approach is more than a compliance requirement; it impacts the quality of user interaction and customer satisfaction.

3. Parallax scrolling: Creating depth and engagement

Parallax scrolling creates the illusion of 3D movement by moving background images slower than the foreground ones. This creates depth and an engaging interaction between the user and the website.

When used correctly, parallax scrolling can turn any webpage into a memorable stylistic statement that heightens user engagement.

4. Denser, richer graphics: Moving away from minimalism

In 2024, web design is moving away from minimalist graphics towards denser and richer graphics. Sites will be full of complexity, color, textures, and patterns, resulting in a more immersive visual experience.

This approach moves further away from the clean, minimalist designs and graphics that have been prevalent in the past decade, giving users a more energetic and engaging experience.

5. Mega footers: Maximizing information and navigation

Mega footers are website footers that consolidate multiple menus, information, and functionality into a single panel. This proves helpful for users who scroll to the bottom of the page for information and want to continue browsing.

Mega footers are helpful for B2B customers as they can access more information and functionality without the clutter in the header.

6. Dynamic lead nurturing forms: Enhancing personalization

Dynamic lead nurturing forms are forms that integrate with tools like HubSpot to display form fields based on known information about the lead.

By recognizing the leads’ information when they visit your website, the CRM can display customized fields on the landing pages to help you gather new information with ease, as opposed to using a standard form that doesn’t reflect the relationship.

This web design trend makes the process of collecting leads’ information seamless, personalized, and efficient for the user.

7. Floating elements: Adding creativity and convenience

Web design in 2024 is expected to be more fun and interactive, with design elements that are gravity-defying and contain creative scrolling effects. Designers can add these visual components to the website to draw attention to events, key pages, and more.

Conclusion

Updating your B2B website with the latest design trends can help your business stand out and provide a better user experience for potential customers.

By setting goals, you can create a website that aligns with your business needs and supports the growth of your online presence.

In 2024, web design trends are expected to provide more immersive and interactive experiences. By incorporating these trends into your website, you can create a modern, user-friendly, and visually engaging website that attracts potential customers, thereby helping your business grow.

Keep in mind another key factor in your website’s performance: Website content writing. It is an essential aspect of implementing these web design trends. Website content that is easy to navigate, easy to read, and keeps users engaged enhances the user experience and boosts results.

Combining these design trends with great website content can provide a website experience that helps to position your business as an industry leader. Want to know what content and design improvements your website needs? Speak to an expert.